The stretch from Thanksgiving through Giving Tuesday is one of the busiest—and most lucrative—times of the year for retailers of all kinds, including authors. Readers are shopping for gifts, hunting for deals and looking for meaningful ways to give back. If you’re a self-published author, this season is the perfect opportunity to boost your visibility and sales.

Here are some strategies for marketing your book during this holiday weekend:

Thanksgiving: Share Gratitude

Thanksgiving is all about appreciation. Use the day to thank your readers, supporters and community. Post a heartfelt message on social media or send an email to your mailing list expressing gratitude. Share how writing and publishing your book has impacted your life, and invite readers to make your book part of their family traditions.

Black Friday: Offer a Deal

Shoppers expect bargains on Black Friday. Consider offering:

• A limited-time discount on your book
• Free shipping for signed copies ordered directly from you
• A “buy one, gift one” promotion to encourage gifting

Pair your promotion with bold, eye-catching graphics and time-sensitive messaging like “Today Only” to drive urgency.  If you need help creating graphic our Marketing Image Library 10-Pack is for you.

Cyber Monday: Go Digital

Cyber Monday is the perfect time to highlight your eBook edition or audiobook edition. Many readers prefer digital books for convenience and instant access. Offer a discount on your Digital Download Edition (PDF) to capture online shoppers. Promote the benefits: affordability, portability and instant holiday gifting.

Giving Tuesday: Tie in a Cause

Giving Tuesday is all about generosity. Align your book with a cause that matters to you—such as donating a portion of your proceeds to a charity or providing copies of your book to schools, libraries or community groups. Share your campaign widely to show readers that buying your book is also a way to make a difference.

Tips for Success

• Plan Ahead: Schedule your posts and promotions so you’re not scrambling.
• Create Graphics: Festive images with your book cover can make your promotions stand out.
• Use Hashtags: Popular tags like #BlackFriday, #CyberMonday, #GivingTuesday, and #HolidayReads expand your reach.
• Stock Up: Be sure you have enough author copies on hand to meet increased demand.

Make the Holidays Count

Thanksgiving weekend offers multiple chances to connect with readers in meaningful ways—through gratitude, deals, digital convenience, and charitable giving. By aligning your book promotions with these events, you can boost sales, increase visibility and spread your message during the holiday season. Ready to take your book marketing to the next level? Explore Outskirts Press’ Book Marketing Services and make this holiday season your most successful yet.

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Connect with a Publishing Consultant today to learn how Outskirts Press can help YOU publish YOUR masterpiece:

• Call 1-888-672-6657
• Live Chat at OutskirtsPress.com
• Schedule a free consultation 

Outskirts Press stands behind our book printing and design services with the best 100% satisfaction guarantee in the self-publishing industry. Start publishing today.

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November is National Novel Writing Month (NaNoWriMo)—a worldwide challenge where writers commit to drafting 50,000 words in just 30 days. If you’ve joined in, congratulations! You’re already showing the discipline and creativity it takes to be an author. And now that we’ve reached the halfway mark, it’s the perfect time to reflect, re-energize and push through to the finish line. 

Tips for Staying Motivated in the Second Half 

1. Break It Into Smaller Goals 
Instead of focusing on the total word count, aim for manageable daily or weekly targets. Even 500 words a day can add up quickly. 

2. Write First, Edit Later 
NaNoWriMo is about progress, not perfection. Don’t get bogged down in editing—just get the words on the page. You can refine later. 

3. Find Accountability 
Share your goals with a friend, writing buddy or online community. Sometimes just knowing someone else is cheering you on makes a huge difference. 

4. Celebrate Milestones 
Each chapter finished or word-count goal reached is an accomplishment worth celebrating. Reward yourself along the way! 

What Comes After NaNoWriMo? 

Finishing a manuscript is a huge achievement, but it’s only the first step toward becoming a published author. That’s where Outskirts Press can help. We’ve guided thousands of writers from rough draft to published book with: 

• Professional editing and design to polish your manuscript 

• Full-service publishing packages that make the process simple 

• Worldwide distribution to get your book on Amazon, Barnes & Noble, and beyond 

• Marketing tools and services to help you find readers once your book is live 

Keep the Momentum Going 

Whether you hit 50,000 words or not, NaNoWriMo is about building habits and believing in your voice. Don’t let your hard work sit in a drawer—turn your draft into a published book that others can enjoy. 

Submit Your Manuscript to Outskirts Press and let us help you transform your NaNoWriMo project into a published success story. 

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Connect with a Publishing Consultant today to learn how Outskirts Press can help YOU publish YOUR masterpiece:

• Call 1-888-672-6657
• Live Chat at OutskirtsPress.com
• Schedule a free consultation 

Outskirts Press stands behind our book printing and design services with the best 100% satisfaction guarantee in the self-publishing industry. Start publishing today.

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^{Click above to watch the video. New authors, click here for your free publishing kit.}

Run for My Life is a compelling memoir that chronicles the life of Daniel Kolmann who was born in Communist-occupied Czechoslovakia in 1948. Blessed with athletic talent but victimized by antisemitism and a repressive, post-World War II regime, Daniel was taken away from his family at age twelve and forced to live in a Russian-controlled sports camp where he was trained six hours a day, seven days a week to be an internationally competitive athlete. During this time, there were months when he was only allowed to visit his parents once every thirty days.

As Daniel’s athletic prowess continued to develop, he became the top soccer player in the camp as well as the #1 player on the junior tennis team that traveled throughout Europe in various international competitions. Despite being under constant surveillance by armed guards, Daniel’s craving for freedom became the focus of his life. Although understanding that a failed attempt to escape would result in a death sentence, Daniel nevertheless stages a daring, nail-biting escape from two armed guards whose sole mission is to capture or kill him.

Teen readers will be on the edge of their seats as they read Run for My Life, an exciting, inspirational, page-turning book, skillfully written by accomplished novel and memoir author, Joseph P. O’Donnell.

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Have you written a book that you’d like to publish?

Connect with a Publishing Consultant today to learn how Outskirts Press can help YOU publish YOUR masterpiece:

• Call 1-888-672-6657
• Live Chat at OutskirtsPress.com
• Schedule a free consultation 

Outskirts Press stands behind our book printing and design services with the best 100% satisfaction guarantee in the self-publishing industry. Start publishing today.

^{Click above to watch the video. New authors, click here for your free publishing kit.}