December isn’t just the season of gift-giving, cozy nights, and twinkling lights—it’s also Read a New Book Month, an ideal time for authors to put their work in front of readers who are actively seeking something fresh to dive into. With holiday shopping at its peak and readers craving new stories to enjoy during winter downtime, December offers a unique promotional window that indie and traditionally published authors alike can leverage.
Here’s how you can make the most of it.
1. Announce Your “New Book” Campaign Early
Start December strong by letting your audience know that it’s officially Read a New Book Month—and your book is the perfect choice. Create a kickoff post that highlights:
- Your book’s genre
- Who it’s perfect for
- What makes it a great seasonal read
- Why it’s ideal as a gift or personal pick
Use festive imagery and a clear call to action. Readers love joining a designated celebration month, especially one as inviting as this.
2. Offer a Limited-Time Holiday Discount
December is a prime month for seasonal promotions. You can:
- Offer a short-term price drop
- Share a digital coupon code
- Run a “buy one, gift one” event
A small discount during a high-shopping month can lead to a noticeable bump in sales—and gives new readers a nudge to take a chance on your book.
3. Host a “Read a New Book Month” Giveaway
Giveaways draw engagement and help you reach new readers. Ideas include:
- Signed paperback
- eBook bundle
- A holiday-themed prize related to your book
- A “reader’s night in” set (tea, cocoa, candle + your book)
Make entry simple: Like, share, follow, tag a friend. The more interactions, the greater your visibility.
4. Share Reading Themes and Tie-Ins
Help readers see how your book fits into their December mood. You might highlight:
- Wintery settings
- Holiday themes
- Cozy reading vibes
- Inspirational journeys
- Feel-good moments
- Thrills perfect for a winter night
Even if your book isn’t holiday-themed, there’s always a creative angle that helps readers imagine enjoying it in December.
5. Encourage Book Clubs to Choose Your Book
Many book clubs pick their January read in December. Position your book as a great discussion option for groups:
- Share a book club discussion guide
- Offer to attend a virtual meeting
- Promote your availability for author Q&As
Authors who reach out now often get chosen for early-year reading lists.
6. Create Festive, Shareable Social Media Content
December is highly visual. Post:
- Cozy reading shots
- Holiday décor + your book
- Quotes from your story
- Short video teasers
- “Where to start reading” guides
- Reading challenges
Encourage readers to share photos of themselves with your book using a unique hashtag.
7. Partner With Local Businesses
Independent shops love highlighting local authors during the holidays. Reach out to:
- Gift stores
- Coffee shops
- Bookstores
- Craft fairs
- Holiday markets
- Community centers
Offer signed copies for display, drop off bookmarks or postcards, or run a mini in-store giveaway.
8. Send a Year-End Email to Your Newsletter
Readers expect reflective, warm messages this time of year. Use your December email to:
- Thank your readers
- Highlight your book’s accomplishments
- Remind them it’s Read a New Book Month
- Offer a holiday special
- Share a sneak peek of what’s coming in the new year
Direct, personal communication strengthens reader loyalty.
9. Encourage Gift Purchases
Books make excellent gifts—affordable, meaningful, and easy to ship. Promote:
- Signed copies
- Personalized inscriptions
- Gift bundles
- “Perfect for readers who love…” lists
Help buyers match your book with the right recipient.
10. Join Seasonal Hashtags and Challenges
Boost visibility by joining December’s reading trends:
- #ReadANewBookMonth
- #HolidayReads
- #DecemberReads
- #IndieAuthor
- #Bookstagram
- #CozyReading
Readers actively search these tags for new books to try—make sure yours appears right where they’re looking.
Turn December into a Book Marketing Opportunity
Read a New Book Month gives you an organic, seasonal reason to talk about your book during the busiest shopping month of the year. By combining festive visuals, community engagement, local opportunities, and strategic promotions, you can boost visibility and connect with readers who are ready to discover something new.
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