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Custom Book Marketing Plan & ToolKit

Get custom book marketing strategies and advice for your book so you can take your book marketing to the next level.

$299

Quantity: 1

Take your book marketing further with research, strategies, and resources customized for your book.

The Custom Book Marketing Plan & Toolkit builds on the Book Marketing Plan you received from Outskirts Press with book-specific research, audience targeting, promotional content, outreach opportunities, and advanced marketing strategies.

Market Research
Books & audiences
Marketing Copy
Synopses & pitches
Social Strategy
Posts & tactics
Outreach Targets
Media & influencers
Action Ideas
Customized for you

From social media and publicity to events, book clubs, awards, and adaptation opportunities, you'll have a deeper collection of ideas and resources for marketing your book over time.

PERSONALIZED BOOK MARKETING

Build a Marketing Strategy Around Your Book

Every author who publishes with Outskirts Press receives a comprehensive Book Marketing Plan. The Custom Book Marketing Plan & Toolkit takes that foundation further with additional research, strategies, marketing content, and opportunities selected specifically for your book.

GO BEYOND THE BASICS

A Deeper Strategy Built Around Your Book

No two books have exactly the same audience, opportunities, or promotional strengths. Your Custom Book Marketing Plan & Toolkit looks specifically at your book and expands your marketing resources accordingly.

You'll receive research and ready-to-use materials covering audience targeting, competitive positioning, promotional content, social media, publicity, events, book clubs, awards, and more.

Outskirts Press Custom Book Marketing Plan and Toolkit
MARKET & AUDIENCE RESEARCH

Understand Where Your Book Fits

Start with a clearer picture of your book's market, competitive strengths, potential audiences, and additional places you may be able to reach readers.

Comparable Books
Marketing comparisons to three well-known books in your genre for audience targeting and co-marketing ideas.
Competitive Positioning
Identify key competitive advantages and useful areas of marketing focus for your book.
Additional Channels
Explore non-traditional distribution channels relevant to your book and audience.
MARKETING CONTENT

Get Content You Can Put to Work

Your toolkit includes book-specific content and planning resources you can adapt for promotions, outreach, social media, and other marketing activities.

3 Marketing Synopses
50-, 100-, and 250-word versions for different promotional uses.
30-Day Content Calendar
A month of content ideas to support your book promotion.
5 Advanced Strategies
Additional creative marketing ideas selected for your book.
Pitch Deck Outline
A customized framework for presenting your book and its potential.
Media Pitch Letters
Pitch copy for radio, television, newspapers, and other media outreach.
TV & Film Information
Additional information for exploring adaptation possibilities.
SOCIAL MEDIA

Turn Your Book's Themes into Social Content

Get platform-specific ideas designed around your book rather than relying entirely on generic author marketing prompts.

Platform Tactics
Suggestions for relevant social platforms including Facebook, TikTok, Instagram, X, Pinterest, and LinkedIn.
Custom Posts
Book-specific post ideas you can incorporate into your social promotion.
Relevant Hashtags
Additional hashtags and custom tags based on your book and its themes.
OUTREACH OPPORTUNITIES

Find More Places to Take Your Book

Your plan identifies people, platforms, events, and opportunities that may be relevant to your book's audience, genre, and themes.

Podcasts & Bloggers
Potential contacts for interviews, features, and articles.
Influencers & Experts
Potential collaboration and outreach targets relevant to your subject or audience.
Book Reviewers
Review opportunities selected with your book's genre and audience in mind.
Book Awards
Awards relevant to your book's genre, subject, and themes.
READER ENGAGEMENT

Create More Ways to Connect with Readers

Book Clubs
Discussion questions, facilitator guidance, and hosting ideas based on your book's themes.
Author Events
Customized suggestions for book signings and virtual author events.
Online Book Platforms
Online platforms to consider based on your book's genre and themes.
BUILDS ON YOUR INCLUDED PLAN

More Research. More Resources. More Book-Specific Direction.

Your standard Outskirts Press Book Marketing Plan provides a comprehensive foundation for marketing your book. This Custom Book Marketing Plan & Toolkit adds a deeper layer of research, content, contacts, and promotional ideas developed specifically around your individual book.

Give Your Book Marketing More Direction

Click Add to Cart to receive a deeper, book-specific marketing plan and toolkit filled with research, content, outreach opportunities, and ideas you can use to continue promoting your book.

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Why Authors Trust Our Full-Service Publishing