Six Smart Publishing Decisions
What Authors Should Consider Before Publishing
Self-publishing gives authors more control, but the choices
you make about rights, pricing, design, distribution,
marketing, and printing can have a lasting impact on your book.
1
Keep Your Rights and Royalties
Your manuscript and intellectual property are valuable.
Before signing with any publishing company, understand
exactly what rights you retain and what rights, if any,
you are granting to the publisher.
Look carefully at the publishing agreement, including
its duration, termination provisions, copyright terms,
and royalty structure.
Why Outskirts Press?
Authors retain 100% of their rights and royalties,
helping them maintain control over their books
and their publishing future.
2
Understand Your Book Pricing
Your retail price affects both how readers perceive
your book and how much you can earn from each sale.
Pricing should consider your book's format, page count,
production cost, market, and comparable titles.
A publishing company should help you understand those
factors while giving you visibility into the costs
and economics behind your book.
Why Outskirts Press?
Authors have control over their retail pricing and
receive discounted pricing when purchasing copies
of their own books.
3
Invest in Professional Book Design
Readers notice presentation. Your cover creates the
first impression, while thoughtful interior formatting
makes your book easier and more enjoyable to read.
Professional design should reflect your genre,
subject matter, audience, and publishing goals rather
than simply placing your manuscript into a template.
Why Outskirts Press?
Professional cover and interior design options give
authors the flexibility to create a polished book
while maintaining input throughout the process.
4
Look for Worldwide Distribution
Publishing a book and making it available to readers
are two different things. Distribution determines
where booksellers, libraries, retailers, and readers
can find and order your book.
Consider both print and digital distribution and
whether your publishing company can support the
formats you may want now or in the future.
Why Outskirts Press?
Our distribution network makes published books
available through thousands of retail and wholesale
channels around the world.
5
Plan for Marketing Before You Publish
Publication is the beginning of your book's life
in the marketplace. Authors should think about
discoverability, promotion, reviews, publicity,
and reaching their target audience before launch.
Look for a publishing company that can continue
supporting your goals after the book becomes
available for sale.
Why Outskirts Press?
Authors have access to book marketing resources
and optional promotional services designed to
support books before, during, and after launch.
6
Use Print-on-Demand to Stay Flexible
Authors no longer need to purchase hundreds or
thousands of books simply to make publishing
economically practical.
Print-on-demand allows books to be produced as
orders occur, reducing the need for inventory,
storage, and large upfront printing commitments.
Why Outskirts Press?
Print-on-demand fulfillment keeps books available
for individual retail orders while allowing authors
to purchase additional copies when they need them.
