How to Attract the Favorable Publicity You Want and Deserve
IS YOUR BUSINESS CLOSE-UP IN PERFECT FOCUS?
Attracting - and maximizing - great PR opportunities for you, your idea and your organization is as much an art as it is a science if you want to sparkle in the spotlight. In this must-have book covering all aspects of today’s media relations, over 20 industry experts offer “been there/done that” tips, resources and guidelines on how to: • Make influential connections • Become sound-bite savvy • Endear yourself to reporters • Survive awkward moments • Use social media wisely • Manage a cost-effective campaign Looking for that portal to media magic? It’s right here in your hands. Learn more, enjoy guest blogs and join the conversation at http://www.mediamagnetism.org.
Format: 5 x 8 Black & White Paperback, 286 pages
Publisher: Outskirts Press (Jun 15, 2012)
Genre: BUSINESS & ECONOMICS / Public Relations