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Children's Book Publishing Guide

How to Publish a Children's Book

From developing your story and planning illustrations to professional book design, publishing, distribution, and marketing, learn the steps that can turn your children's book idea into a professionally published book.

From Idea to Published Book

The Children's Book Publishing Process

Children's books combine storytelling, visual presentation, professional production, and a clear understanding of the readers you hope to reach. Breaking the process into manageable stages can make publishing your book much easier.

1

Develop Your Story

Define your audience, message, characters, and the experience you want to create for young readers.

2

Write & Refine

Complete your manuscript, revise your story, and gather helpful feedback before publication.

3

Design Your Book

Bring words and visuals together with illustrations, cover design, and professional interior layout.

4

Publish & Promote

Prepare your book for publication, distribution, and the marketing that helps readers discover it.

Before You Begin

Build a Strong Foundation for Your Children's Book

Before focusing on publishing, take time to clarify what you're creating and who you're creating it for.

Nurture Your Idea

Think about the purpose of your book and the central message you want to share. Consider your characters, setting, story, educational purpose, and what you want young readers to remember when they finish the book.

Know Your Readers

Children's literature spans many ages and reading levels. Identifying whether you're writing a picture book, early reader, chapter book, juvenile nonfiction title, or middle-grade book can help guide your writing, design, and illustration decisions.

Custom children's book illustrations from Outskirts Press
Plan the Visual Story

Think About Illustrations Early

Illustrations are an important part of many children's books. As you write, think about where artwork may help tell the story, establish the setting, introduce characters, or communicate something that doesn't need to be repeated in the text.

You may provide your own artwork or work with a professional illustrator. If you need illustration help, Outskirts Press offers custom children's book illustration services in a wide variety of artistic styles.

Explore Children's Book Illustration Styles
Writing Your Manuscript

Turn Your Idea into a Finished Story

Start Writing

Getting started can be one of the hardest parts. Focus first on telling the story. Choose a consistent point of view and keep the intended age and reading level of your audience in mind as your manuscript develops.

Create a Writing Routine

Set aside regular writing time or establish manageable writing goals. A consistent routine can help turn an unfinished idea into a completed manuscript.

Revise & Refine

Your first draft doesn't need to be your final draft. Revisit the pacing, language, characters, clarity, and age appropriateness of your manuscript and revise until the story says what you want it to say.

Get Reader Feedback

Ask trusted readers to share the story with children in your intended age group when possible. Their reactions can help you identify sections that are especially engaging or areas that may benefit from another revision.

Preparing for Publication

Give Your Children's Book a Professional Finish

Once the manuscript is ready, professional production brings the individual pieces together into a book designed for young readers.

Black and white children's chapter book interior design Full-color children's picture book interior design Illustrated children's book interior layout

Professional Book Design

Children's book interiors require careful coordination between text, illustrations, page size, margins, typography, and page flow. Professional layout helps those elements work together as a cohesive reading experience.

Choose the Right Publishing Partner

Look for a publishing company that understands children's books and can support the services your project needs, including design, illustrations, multiple book formats, distribution, and marketing.

After Publication

Help Readers Discover Your Children's Book

Build a Marketing Plan

Consider how you'll introduce your book to parents, educators, librarians, booksellers, and other readers. Your strategy can include online promotion, events, publicity, author outreach, and other book marketing opportunities.

Reach the Right Communities

Bloggers, educators, parent communities, reviewers, organizations, and other people connected to your book's subject or intended readers can help introduce your book to relevant audiences.

Planning Your Investment

What Does it Cost to Self-Publish a Children's Book?

The cost of publishing a children's book depends on the needs of the manuscript and the professional services you choose. Illustration-heavy books can require a different investment than text-focused children's books or chapter books.

Children's Book Self-Publishing Tip Sheet
Free Children's Publishing Resource

Get Your Free Children's Book Publishing Tip Sheet

Receive helpful children's book publishing information and resources to help you plan the next steps for your book.

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From Children's Book Authors

Authors Share Their Publishing Experience

Hear from children's book authors who worked with Outskirts Press to turn their stories into professionally published books.

Children's book author Tess Kossow
★★★★★

Author of Two Children's Picture Books

“Outskirts Press assisted me in turning my career dream into a reality. I'm Very Ferris became a real, tangible book for children to fall in love with as a beautifully illustrated story that only Outskirts Press could produce.”

Tess Kossow
Children's book author Tanja Nayak
★★★★★

Author of Two Children's Picture Books

“I published two children's books with Outskirts Press and it was a great experience. I really love my books. The illustrator was wonderful and the book designer took a great deal of care to provide the look I wanted!”

Tanja Nayak

Ready to Take the Next Step With Your Children's Book?

Get professional guidance for your manuscript, illustrations, book design, publishing options, distribution, and marketing.

Author Experiences

Why Authors Trust Our Full-Service Publishing