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Keep Smiling

An American Business in Post-embargo Vietnam

by Richard McCombs

Paperback

Retail Price: $22.95

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Product description...

"Readers will especially appreciate how the authors cleverly weaved into the story a delightful illustration of Vietnamese culture, cuisine, and infrastructure as it was in the early 1990s.〞-Ambassador Pete Peterson

"American Rice (ARI) represented the benefits of new technology to Vietnam market after 20 years of disruption due to the war.〞-Dr. Võ-Tòng Xuân, known as "Dr. Rice" in Southern Vietnam

"ARI had the right idea but the wrong time〞-Nguyễn Công Tạn, Minister of Agriculture

"If we (American Rice) were successful, the Vietnamese would want to find ways to co-opt the success, such as pushing for management control.〞-Brad Babson, World Bank Country Manager

"After what has happened to the rest of Asia, they [the Vietnamese] are not convinced that capitalism is best for Vietnam. American companies will have to wait.〞 -Tran Xuân Gia, Minister of Planning and Investment

"The Vietnamese want the visibility of having U.S. companies investing in Vietnam, but they fear losing control. And U.S. companies are unrealistic about what the U.S. government can do for them.〞-Ken Moorefield, U.S. Commercial Counselor

"You know something is wrong when they start smiling〞or maybe even hear a little laughter.〞-Ross Kreamer, Department of Agriculture

Product details...

Paperback
Format: 5.5 x 8.5 Color Paperback, 202 pages
Publisher: Outskirts Press (Dec 19, 2020)
ISBN10: 1977232671
ISBN13: 9781977232670
Genre: BUSINESS & ECONOMICS / Management

Author Information...

Richard McCombsRichard McCombs retired as CEO of MBA Polymers, Inc. (MBA). MBA was the global leader in recycling durable plastics at its three global locations. Prior to MBA, he started a joint venture processing and exporting rice as one of the first American Companies to operate in Vietnam after President Clinton lifted the trade embargo. The joint venture became the largest exporter of rice from Vietnam by the second year.
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