The Psychology of Creative Marketing

Brilliantly Quirky Marketing Insights to Unlock Sustainable Success and Cut Through the Clutter

by Stephen Bean, M.A.

Paperback

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Product description...

STEPHEN BEAN PROVIDES EXTRAORDINARILY CREATIVE MARKETING TECHNIQUES THAT WILL DRIVE YOUR BUSINESS RESULTS!

Marketing is simply applied psychology, whether in print or over the air waves. And, it is also true that customers buy on emotion and justify with logic. In this well-crafted book Stephen Bean provides amazing insights into buyer psychology that you can immediately apply to the development of your marketing strategies. He holds a Master’s Degree in Clinical Psychology and has successfully used these techniques in various businesses for over 45 years. It does not matter whether you are a professional or in the business world, these techniques work and have received great applause on an international level. So, if you are looking to significantly improve your marketing results, this easy to read book is exactly what you have been searching for.

“Stephen Bean has more insights into the psychology of marketing than any textbook I am aware of. He combines common sense and compassion with genuine knowledge and what you, the reader receives, is a book worth reading.”
– Christine Nicholson, Ph.D., Clinical Psychologist, Seattle, Washington

“Extremely engaging read. Stephen Bean has been a consulting gem in enabling me to transform a chain of sleepy coin laundries into a highly profitable enterprise that also serves the public well-being.”
– Tom Rhodes, Multi-Store Laundromat Owner, Vero Beach, Florida

“Stephen Bean is a gifted and insightful writer who turns his psychological insights into easily digestible and amusing marketing methods that are packed with a serious punch.”
– Josh Linkner, New York Times Best Selling Author, five-time Tech Entrepreneur, Founder and former CEO of ePrize, Franklin, Michigan

Product details...

Paperback
Format: 6 x 9 Black & White Paperback, 313 pages
Publisher: Outskirts Press (Dec 01, 2018)
ISBN10: 1977201725
ISBN13: 9781977201720
Genre: BUSINESS & ECONOMICS / Marketing / General

Author Information...

Stephen Bean holds a Master’s Degree in Clinical Psychology and has spent his career developing and utilizing creative psychological principles to be used to produce highly effective economically sane marketing strategies. He writes a well known monthly column called “The Business Mind” read by nearly 20,000 followers who are located throughout the USA, Canada and as distant as Guyana and Indonesia. He is also and Honorary Professor Of Promotions in the Department Of Advertising And Public Relations of Michigan State University. His previous book is entitled The Stephen Factor.

Visit the author's webpage at
https://outskirtspress.com/psychologyofcreativemarketing
for more information.

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