Stephen Bean holds a Master’s Degree in Clinical Psychology and has spent his career developing and utilizing creative psychological principles to be used to produce highly effective economically sane marketing strategies. He writes a well known monthly column called “The Business Mind” read by nearly 20,000 followers who are located throughout the USA, Canada and as distant as Guyana and Indonesia. He is also and Honorary Professor Of Promotions in the Department Of Advertising And Public Relations of Michigan State University. His previous book is entitled The Stephen Factor.
The Psychology of Creative Marketing
Brilliantly Quirky Marketing Insights to Unlock Sustainable Success and Cut Through the Clutter
by Stephen Bean, M.A.

The Psychology of Creative Marketing
Brilliantly Quirky Marketing Insights to Unlock Sustainable Success and Cut Through the Clutter
by Stephen Bean, M.A.
Published Dec 01, 2018
313 Pages
Genre: BUSINESS & ECONOMICS / Marketing / General