Let’s talk about your book!

Simply fill out the form below to select a date & time for your no obligation consultation
to see if self-publishing with Outskirts Press is right for you.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

WORD POWER: MIND CONTROL

How Words Control Our Lives

by Byron Renz

Paperback

Retail Price: $21.95

Buy 1-9 copies: $19.76 each save 10%
Buy 10 or more: $10.98 each save 50 %
Cost: $19.76
You save: 10%
Book Details: Scroll below for more information about this book, provided directly by the author.

Product description...

Words can be the glue that holds the fragmented parts of a society together, or words can be elusive and deceiving. This book argues that words should describe the reality of the thing that the word describes. Too often, words are used to hide or distort the essence of the thing to which the word is attached. The principle of political correctness is an effort to encourage thought about something that changes the true essence of the thing. The trouble with political correctness is that it doesn’t change a person’s deep-set value or belief regarding the thing. The value won’t change because of the use, or non-use, of a word or phrase, but the behavior desired by political correctness may be changed through logical reasoning in creating policy. Word manipulation is used widely in politics to create fear that will drive a particular political policy, such as the claim made in 2003 that Iraq currently had weapons of mass destruction, or to put a memorable epithet on someone to degrade the image of that person, such as the war of words during the 2016 presidential election campaign in the United States.

Product details...

Paperback
Format: 6 x 9 Black & White Paperback, 291 pages
Publisher: Outskirts Press (Feb 19, 2019)
ISBN10: 1977201040
ISBN13: 9781977201041
Genre: PSYCHOLOGY / Social Psychology

Author Information...

Byron RenzByron Renz, Ph.D., Wayne State University, has served as a major market broadcaster and a university professor of mass communication. He has studied a variety of subjects in the social and political sciences, communication, and philosophy. He has taught writing from academic and journalistic forms to business forms. He has held Fulbright lectureships in Latvia and Belarus. He has taught communication and communication theory both at the University of Latvia and Rīgas Stradiņa University in Riga. He also taught journalism and public relations at Belarusian State University in Minsk.
Visit the author's webpage at
https://outskirtspress.com/wordpowermindcontrol
for more information.

Many author webpages include:
ebook editions
sample text
audio excerpts and videos

See what Outskirts Press authors are saying about their self-publishing experience