WORD POWER: MIND CONTROL

How Words Control Our Lives

by Byron Renz

WORD POWER: MIND CONTROL
Pinterest

WORD POWER: MIND CONTROL

How Words Control Our Lives

by Byron Renz

Published Feb 19, 2019
291 Pages
6 x 9 Black & White Paperback
Genre: PSYCHOLOGY / Social Psychology


    Find eBook/audiobook editions or buy the paperback or hardback at:

  • Looking for Kindle/Audio editions? Browse Amazon for all formats.
    Searching for the Nook edition? Browse Barnes & Noble.
 

Book Details

Words can be the glue that holds the fragmented parts of a society together, or words can be elusive and deceiving. This book argues that words should describe the reality of the thing that the word describes. Too often, words are used to hide or distort the essence of the thing to which the word is attached. The principle of political correctness is an effort to encourage thought about something that changes the true essence of the thing. The trouble with political correctness is that it doesn’t change a person’s deep-set value or belief regarding the thing. The value won’t change because of the use, or non-use, of a word or phrase, but the behavior desired by political correctness may be changed through logical reasoning in creating policy. Word manipulation is used widely in politics to create fear that will drive a particular political policy, such as the claim made in 2003 that Iraq currently had weapons of mass destruction, or to put a memorable epithet on someone to degrade the image of that person, such as the war of words during the 2016 presidential election campaign in the United States.

 

About the Author

Byron Renz

Byron Renz, Ph.D., Wayne State University, has served as a major market broadcaster and a university professor of mass communication. He has studied a variety of subjects in the social and political sciences, communication, and philosophy. He has taught writing from academic and journalistic forms to business forms. He has held Fulbright lectureships in Latvia and Belarus. He has taught communication and communication theory both at the University of Latvia and Rīgas Stradiņa University in Riga. He also taught journalism and public relations at Belarusian State University in Minsk.