A Practical Guide to Strategic Narrative Marketing
How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World
Paperback
Retail Price: $9.95
Paperback
Retail Price: $9.95
The definitive guide for executives, marketers and PR people to use the power of the Strategic Narrative to lead markets, stand apart and say something compelling in a crowded content world.
Strategic Narrative Marketing will shift the way you think about and develop company messaging. Using this guidebook, you have an action plan to create a consistent, unified message that stands out and moves your organization from explaining – to leading. It addresses the persistent challenge of having something meaningful and compelling to say, and provides a framework to create a new industry narrative that is unique, differentiating and inspires category change and organizational leadership. Whether you need to align your company, change perceptions, gain influence as a true thought leader, or attract talent and investment, Strategic Narrative Marketing can help elevate your story to win in the market.
Paperback
Format: 5.5 x 8.5 Black & White Paperback, 57 pages
Publisher: Outskirts Press (Jul 28, 2016)
ISBN10: 1478777575
ISBN13: 9781478777571
Genre: BUSINESS & ECONOMICS / Marketing / General