A Practical Guide to Strategic Narrative Marketing

How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World

by Guy Murrel

A Practical Guide to Strategic Narrative Marketing
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A Practical Guide to Strategic Narrative Marketing

How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World

by Guy Murrel

Published Jul 28, 2016
57 Pages
5.5 x 8.5 Black & White Paperback
Genre: BUSINESS & ECONOMICS / Marketing / General


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Book Details

The definitive guide for executives, marketers and PR people to use the power of the Strategic Narrative to lead markets, stand apart and say something compelling in a crowded content world.

Strategic Narrative Marketing will shift the way you think about and develop company messaging. Using this guidebook, you have an action plan to create a consistent, unified message that stands out and moves your organization from explaining – to leading. It addresses the persistent challenge of having something meaningful and compelling to say, and provides a framework to create a new industry narrative that is unique, differentiating and inspires category change and organizational leadership. Whether you need to align your company, change perceptions, gain influence as a true thought leader, or attract talent and investment, Strategic Narrative Marketing can help elevate your story to win in the market.

 

About the Author

Guy Murrel

Guy Murrel is a principal and co-founder of Catapult PR, a Boulder-based PR and marketing agency. For over 20 years, Guy has helped high-tech clients create compelling narratives that position their companies for success. In this guide, Guy shares some of Catapult’s experience and lays out a clear framework to follow with how-to’s, tips and guidance to create your own Strategic Narrative and launch new market categories that drive business results.