Guy Murrel is a principal and co-founder of Catapult PR, a Boulder-based PR and marketing agency. For over 20 years, Guy has helped high-tech clients create compelling narratives that position their companies for success. In this guide, Guy shares some of Catapult’s experience and lays out a clear framework to follow with how-to’s, tips and guidance to create your own Strategic Narrative and launch new market categories that drive business results.
A Practical Guide to Strategic Narrative Marketing
How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World
by Guy Murrel

A Practical Guide to Strategic Narrative Marketing
How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World
by Guy Murrel
Published Jul 28, 2016
57 Pages
5.5 x 8.5 Black & White Paperback
Genre: BUSINESS & ECONOMICS / Marketing / General