Let’s talk about your book!

Simply fill out the form below to select a date & time for your no obligation consultation
to see if self-publishing with Outskirts Press is right for you.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Medical Device Marketing:

Strategies, Gameplans & Resources for Successful Product Management

by Terri Wells

Paperback

Retail Price: $24.95

Buy 1-9 copies: $22.46 each save 10%
Buy 10 or more: $14.97 each save 40 %
Cost: $22.46
You save: 10%
Book Details: Scroll below for more information about this book, provided directly by the author.

Product description...

The Insider’s Guide to Success in this Unique Industry

To make it in the competitive and fast-changing medical device industry, you need to be armed with the best information available. That’s where Medical Device Marketing comes in. With more than 20 years’ experience in the business, author Terri Wells outlines a complete road map for a successful product cycle—from development to phase-out. You’ll learn:

•How to identify the customer—and why this seemingly simple task is trickier than it sounds.

•Steps to a winning business plan—from conducting insightful market research to making accurate cost projections.

•Keys to product development—along with what to do when the unexpected happens.

•Effective sales support—including what you really need to know about how every sales team operates.

•How to get product launches right—as well as the communication tips that will make or break a great product.

•Tactics for managing existing product lines—and how to boost sales during a plateau.

•Insider advice for a successful career—and the key behaviors you must always, absolutely avoid in order to keep it.

•Much, much more!

Whether you are aiming for a product management position or are a longtime veteran, Medical Device Marketing is the unique and up-to-the-minute guidebook for this exciting business. It’s packed with real-life examples, sample charts and marketing plans, and—most importantly—keen insight you won’t find anywhere else.

Product details...

Paperback
Format: 7 x 10 Black & White Paperback, 163 pages
Publisher: Outskirts Press (Sep 28, 2010)
ISBN10: 1432750720
ISBN13: 9781432750725
Genre: BUSINESS & ECONOMICS / Marketing / General

Author Information...

Terri WellsTerri Wells has a wealth of experience in the medical device industry. Her roles have included business development, product management and key executive leadership positions. She has successfully launched and managed numerous device products, as well as directed portfolio strategy and positioning plans for optimum growth.

She graduated with a B.A. from Christian Brothers University in Memphis, Tennessee, and earned her M.B.A. from Marylhurst University, near Portland, Oregon.
She currently lives with her family in Branford, Connecticut, and can be contacted at terriwells1@yahoo.com
Visit the author's webpage at
https://outskirtspress.com/medicaldevicemarketing
for more information.

Many author webpages include:
ebook editions
sample text
audio excerpts and videos

See what Outskirts Press authors are saying about their self-publishing experience