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Amazon & Retail Listing Optimization

Self-publishing authors need to increase the selling power of their book on Amazon to increase book sales.  The trick is to include relevant, compelling and engaging information that has been search engine optimized (SEO) to bring in more readers.

$99

Quantity: 1

Give your published book's retail listing a strategic refresh.

Refresh your existing retail listing with a professionally rewritten, keyword-optimized book description that reflects your book's current positioning and can incorporate relevant reviews, accolades, and other developments since publication.

Fresh Description
Professionally rewritten
Keywords
Relevant search terms
Positioning
Refined reader appeal
New Proof
Reviews & accolades
Retail Update
Submitted through Ingram

A practical way to keep your published book's retail presentation current as your book and its marketing evolve.

POST-PUBLICATION LISTING REFRESH

Refresh and Optimize Your Published Book's Retail Listing

Your book may be published, but its retail presentation doesn't have to remain frozen in time. Refresh your existing book description with professionally written, search-aware copy that reflects your book's current positioning and can incorporate relevant developments since publication.

WHY REFRESH YOUR LISTING?

Your Book Has Changed Since Launch. Your Listing Can, Too.

After publication, you may learn more about your readers, discover better ways to position your book, or receive reviews, awards, endorsements, and other recognition. Refreshing your listing gives you an opportunity to make the presentation readers see today more relevant to the book you're marketing today.

Freshen Your Copy
Replace an outdated or underperforming description.
Revisit Keywords
Incorporate relevant terms naturally into your copy.
Refine Positioning
Present your book more clearly to its intended readers.
Add New Credibility
Consider relevant reviews, awards, or accolades.

An Annual Listing Checkup Is a Smart Habit

Ingram recommends that authors revisit and update their book metadata regularly, including reviewing their retail listing at least annually. A yearly refresh gives you an opportunity to keep your book's description, positioning, and supporting information current.

WHAT WE OPTIMIZE

Give Your Existing Listing a Professional Tune-Up

We review your current description and positioning, along with relevant reviews or accolades your book has received, and develop updated retail copy designed for both readers and discoverability.

Book Description
Professionally rewritten for clarity, reader interest, and persuasive flow.
Keyword Strategy
Relevant search terms incorporated naturally into the description.
Opening Hook
Strengthened opening language designed to capture reader interest quickly.
Reader Positioning
Clearer communication of what makes your book relevant to its audience.
Reviews & Accolades
Relevant recognition considered when refreshing your presentation.
Retail Listing Update
Updated copy submitted to Ingram for distribution to retail partners.
READERS & DISCOVERABILITY

Write for People Without Ignoring Search

Effective retail copy needs to make sense to the people reading it while also providing useful descriptive information to retail search systems. Your refreshed description balances both goals.

Support Online Discovery

Relevant keywords and descriptive language can help retail search systems better understand your book and its subject matter.

Speak to Today's Reader

Updated marketing copy can reflect what you've learned about your audience and present your book's appeal more clearly to prospective readers.

WHEN TO REFRESH

Has Your Book's Story Changed Since Publication?

An annual review is useful, but there are other times when refreshing your retail listing may make particular sense.

Annual Listing Review
New Awards or Recognition
Strong New Reviews
New Marketing Campaign
Book Relaunch
Better Audience Insights
HOW IT WORKS

From Existing Listing to Updated Retail Copy

STEP 1
Order the Service
Add Retail Listing Optimization to your cart.
STEP 2
We Review
We consider your current description, positioning, and relevant new recognition.
STEP 3
We Rewrite
Your description is professionally refreshed with reader appeal and relevant keywords in mind.
STEP 4
We Submit
The updated copy is submitted to Ingram for distribution to retail partners.

Give Your Published Book Listing a Fresh Start

Click Add to Cart to have your existing retail description professionally reviewed, rewritten, and optimized to better reflect the book you're marketing today.

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