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Social Media Set-Up and Strategy ToolKit

Social Media is a thriving venue for promoting a self-published book. Outskirts Press helps authors set-up and develop their social media platforms to take advantage of this cost-effective way of targeting the appropriate reader audience.


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Social Media is a thriving venue for promoting your book and driving book sales.

It is essential that your book (and you as an author) have a presence which is professional, and separate from, your personal social media accounts.

Outskirts Press will set up your author profile/account on the major social media platforms so you can take advantage of this cost-effective way of targeting the appropriate audience for your book. Then we'll enhance your book’s social media accounts while providing you with the knowledge you need to keep your accounts active and thriving.

Social Media is an Ideal Way to Reach More Readers

With the exploding popularity of Facebook, X (formerly Twitter), LinkedIn, Pinterest and other social media platforms, it’s easier than ever to connect with people all around the world—if you know how to do it. But, if you’re not sure how to get started, or are unsure about how to make connections with your readers, Outskirts Press can help.

Many of the people who would be interested in buying your book are active on at least one social media platform.  And promoting yourself on social media usually costs nothing!  Take advantage of the power of social media to reach readers around the world and to establish a compelling and welcoming environment where your readers can find you and your book(s).

Your Social Media Strategist will work with you to develop author/book platforms on 3 of the following social media platforms: Facebook, X (formerly Twitter), LinkedIn, Instagram, or Pinterest.

Outskirts Press will help you set up accounts on major social media platforms for the purposes of marketing your self-published book.
Your Social Media Strategist we will create your professional profiles on each of your selected platforms.  One of our professional designers will create banner graphics, book images (to use in your posts) and format your author photo to raise your author social media presence to the next level.

Set up your author/book presence on Facebook, LinkedIn, Pinterest, Twitter, and/or Instagram
In the meantime, you will receive a bonus TipSheet with instructions on launching your very own YouTube platform.

Book Marketing on YouTube is a great way to reach new readers.

You will also receive access to the exclusive Outskirts Press Social Media Video Course, containing the following short, informative videos on how to successfully market your book on Social Media.

How to Market Your Book on Facebook  Creating a Podcast for Your Book

Using LinkedIn to Promote Your Book  Navigating the Social Media Jungle

To get you started, your Social Media Specialist will create an initial posting on each of your platforms and set you up with a posting aggregator to make scheduling postings across all social media your channels, all at once, a breeze!

Your Social Media Strategist will help you understand how to continue your postings on your own and you will receive a 4-Month Social Media Posting Schedule to ensure you have posting ideas for months, giving you a promotional power-packed punch! 

We'll even create and set-up your very first Facebook "ad" for you.

 How can I know if this service is right for me?

  • If you’re confused about social media—How do you post updates and pictures or other relevant and compelling information on social media? Does the method vary between social media platforms? Where do these messages go, and who sees them? If just getting past the basics of social media fills you with anxiety, we can help.
  • If you’re not sure how to distinguish yourself online as an author—The updates you post as an author are bound to differ from the ones you post for your friends and family. Your audience, and your reasons for communicating with them, are distinctly different. Your Social Media Specialist can help you establish an author presence online that helps you achieve specific marketing goals.
  • If you want to build and maintain an ongoing relationship with your audience—Social media is an ideal way to connect with your target audience on an immediate and consistent basis. Did you just get a glowing book review? Are you working on a sequel? Is your new book ready for release? Want to get the word out about a sale or other special offers? Social media is the place to do that in a timely manner.
  • If time is not on your side—With the knowledge and author platform you gain from Social Media Set-up & Strategy ToolKit, a few clicks a day can keep you connected with your audience, and keep your readership engaged and growing. After all, you've spent months, or maybe even years, crafting your book. Now is the time to take the time to ensure that it reaches the right audience.
  • If your mailing address is in the United States—Due to security restrictions on these social media platforms, you must have a U.S. mailing address and/or place of residence. These sites do not allow us to set-up accounts on behalf of authors living outside of the United States.

Are you ready to start promoting your book on Social Media?
Click the add to cart button and we'll handle the rest.

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