Unique interdisciplinary approach!
A practical guide to rethinking business transformation.

Context changes have been sudden, unexpected, and unsettling in an uncertain, complex, and ambiguous world, creating challenges and opportunities for business. This book proposes rethinking business transformation again to renew the organization and sustainably improve its competitiveness. Different studies have demonstrated that change efforts result in less-than-satisfactory results. This publication is making unique contributions to the field of business management.

The Business Transformation Model. A holistic, interdisciplinary, flexible approach is proposed, considering the perspectives of 18 disciplines. The practical road map uses a medical analogy to facilitate comprehension: analysis (diagnosis and prognosis), innovation (prescription), execution (therapy), and consolidation (preventive medicine). It integrates previous knowledge, is “fad-proof,” and can be applied to organizations of various sizes in different industries and countries.

The Competitive Assessment. This guide allows the reader to distinguish between competitive positions. It indicates how profound the competitive gap is, how much time is available, what resources are needed, what restrictions exist, and what the main problems are to solve.

Innovation Formula. The number of essential recommendations is limited, a fact that is not obvious. Those 100 innovation ideas are listed and classified, and a general transformation formula is derived. A different formula is shown for each competitive position. Projects should have priorities and a specific sequence; the number of simultaneous projects is limited.

Execution Process. An action plan divided into seven phases (with 30 steps) is recommended. The implementation depends on the competitive position. Much thought, experience, and research went into that list of 30 steps oriented to practitioners.

Rodolfo E. Biasca is an American citizen born in Argentina who has studied and worked in 26 countries (he knows almost 90). He has had an intense professional life as an international expert, educator, executive, and management consultant in more than 250 organizations.
EDUCATOR: since 1966, in 21 countries.
Currently teaching at the School of Business and Information Technology, Purdue University Global. Has taught hundreds of courses at 68 universities in 21 countries (USA, Spain, and Latin America). Has presented over 500 executive education seminars and delivered over 70 in-company custom programs. Has held different education management positions.
EXECUTIVE & INTERNATIONAL BUSINESS CONSULTANT: 150 organizations.
Co-founder of the Valuation Research Group, a multinational group of companies involved in international management consulting and financial advising. He was CEO twice. Turned around the failing business performance of American, European, and Latin American organizations. Equally in executive and line management positions. Developed versatile operations and strategies that increased profits in 150 organizations. He worked as an expert for the World Bank, United Nations, Deloitte & Touche, and Coopers & Lybrand.
AUTHOR: This is the 16Th book.
He has published 16 books, 42 booklets, and around 200 papers. He has also created several websites, published multimedia course materials online, and is active in social networks.
RECOGNITION and PARTICIPATION IN 40 PROFESSIONAL SOCIETIES
Recipient of 12 scholarships, fellowships, and grants from the US, Japanese, and Argentine Governments. Example: H.H. Humphrey Fellowship. He has been a member of 40 non-profit professional institutions in different roles and positions.
EDUCATION in seven countries
He studied engineering, information technology, business administration, economics, finance, public policy, international affairs, and education at the universities of Buenos Aires (Argentina), California (Berkeley), Stanford, Harvard, Pennsylvania (Wharton), Northwestern (Kellogg), Columbia, New York, Minnesota, Rice, and Capella. He attended special programs in Japan (AOTS), France (INSEAD), the UK (Bristol U.), Australia (U. of Melbourne), and Germany (DV Schule).