This book is the result of several years of research, interviews, meetings, workshops and discussions with people from different: geographies, educational levels, religions, upbringings, genders and of course ages. It explores insights from six generations, taking into consideration the available literature in this field and taking averages from the six different generations to determine the Six Generational Bands. It will support leaders to lead better, managers to manage better and families to become closer to each other.

Be aware of our differences and embrace our similarities to capitalise on the opportunities that arise from engaging people with different skill levels and life experiences.

Farzaneh Majed is the CEO and managing partner of Transform Alliance (TA), ROI Institute Partner, Balanced Scorecard Institute Partner and Advisory Board Member. She has over 25 years of successful change management and business development experience. Being a passionate advocate of diversity and inclusion, she takes an empathetic approach to unlock the hidden potential and synergies from diverse teams and organisations. She has successfully leveraged this approach across numerous organisations internationally, guiding clients on the journey from strategy formation to implementation and sustainable change management. She thrives on driving change, with a key focus on the measurement of the bottom-line impact and community engagement. Farzaneh is a Certified ROI Professional (CRP), Key Performance Indicator Professional (KPIP), Balanced Scorecard Master Professional (BSMP), Master's Certificate in Project Management from George Washington University and Master's Certificate in Diversity and Inclusion from ESSEC Business School.