Paperback
Retail Price: $22.95
Real PR Experiences + Lessons Learned
Through 30-plus episodes, author Zack Germroth covers PR strategies, media relations and crisis communication. Each chapter ends with “Lessons Learned.”
Big City Public Relations replays the largest implosion in the western hemisphere attracting 100-plus media, to a collapsing TV infrastructure, the closing of The Preakness, and a “most wanted” suspect pursuit by 100 police officers.
The author served Baltimore’s dual housing agencies with 2,000 employees. The ten most troubling landlords, to demolishing 10,000 row homes were topics for the thousands of media stories he handled. While wearing the Public Relations Director’s hat he also served as the Public Information Officer (PIO) for “Housing’s” 35-officer police force.
Three contributing PIOs from Fire, Police, and Public Works detail one of their agencies’ national-news-making episodes. If you’re a PR practitioner, student or teacher; city employee or resident; someone who may respond to the media; or just curious about PR in a big city, you may enjoy this Big City Public Relations tour covering 14 years.
Paperback
Format: 6.14 x 9.21 Black & White Paperback, 292 pages
Publisher: Outskirts Press (Feb 13, 2024)
ISBN10: 1977233120
ISBN13: 9781977233127
Genre: BUSINESS & ECONOMICS / Public Relations
Zack Germroth, APR, has worked in PR for 35 years at the city, county, state and federal government levels, as well as in the private and nonprofit sectors as PR Director and an independent practitioner for clients ranging from publications to multi-billion-dollar corporations. Among his early positions, he worked as a “stringer” for five local newspapers as a writer-photographer. A member of the Public Relations Society of America (PRSA) since 1985, Zack founded the PRSSA chapter at Towson University. His leisure-time activities include staying fit and discovering great finds at auctions.
BCPR retraces his 14 years as a Public Information Officer for Baltimore City’s Department of Housing and Community Development and the Housing Authority of Baltimore City, while playing-out 30+ dramatic episodes.
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