Paperback
Retail Price: $19.95
HOW DO YOU CHANGE A TRILLION DOLLAR INDUSTRY THAT EVERYONE HATES?
Let’s face it: Insurance is one of the most hated industries in history. The Urban Dictionary defines insurance as “a business that involves selling people promises to pay later that are never fulfilled.” Insurance is the only modern business model with an inherent conflict between the provider of a service and its customer. Simply put, the more insurers deny or delay paying claims, the more money they make. And when customers complain, carriers accuse them of committing “insurance fraud.” This book is first an origin story of Lemonade Insurance, a startup insurance company with a silly name that was created by two Israeli entrepreneurs who knew nothing about insurance but in less than 18 months completely disrupted a trillion-dollar industry and soon became known as the “Uber of Insurance.” It is also the story of a personal journey by a former top executive at AIG and Zurich Insurance who decided to abandon the success of “Corporate America” to help form a startup that changed everything he was used to, and as a result, found himself changed.
“Ty is a great storyteller, and as a founding member of Lemonade he is in a wonderful position to tell the creation story of Lemonade in his unique way. Definitely worth reading!”
~ Daniel Schreiber, Co-Founder, CEO, Lemonade
“Filled with conflicts of interest and mistrust, we often look at insurance as a necessary evil instead of the useful financial tool it can be. Ty, together with Lemonade, is trying to fix this problem, and this is a wonderfully told story of the first chapter of that important adventure.”
~Dan Ariely, Professor, Duke University, Professor of Psychology and Behavioral Economics and Author, The Honest Truth about Dishonesty
Paperback
Format: 6 x 9 Color Paperback, 108 pages
Publisher: Outskirts Press (Mar 29, 2019)
ISBN10: 1977207987
ISBN13: 9781977207982
Genre: BUSINESS & ECONOMICS / Corporate & Business History
Back Flap:
From The Making of Lemonade
I’m Ty Sagalow, and unless you’re involved with complex types of insurance, you’ve probably never heard of me.For almost my entire adult life, I was an inside man in insurance. Over the course of twenty-five years, I rose through the ranks at American International Group (AIG) rising to the level of worldwide President of Product Development. But I knew something wasn’t right.Insurance, once a social good, had become instead simply a necessary evil.
I decided to strike out on my own, founding a consulting company I called Innovation Insurance Group.For the most part, I found myself doing the same thing I did in Corporate America, helping large corporations make more money.
Then two technology entrepreneurs from Israel came up with this crazy idea for a new type of insurance company named after a popular summer drink.
Today, I tell the story of Lemonade, the startup insurance company which in less than two years revolutionized the concept of insurance in the United States. Wherever insurance companies and clients gather, they advertise “Breakfast With Lemonade” and the crowds seem to come. Only a year ago, if folks had advertised such an event, people would wonder why the event sponsors were advertising what beverage would be served.
I am, and will forever be, grateful to the great people at Lemonade and truly humbled by the experience.As I once said to Daniel, my entire career in innovation led me to Lemonade and the great privilege to have played a small part in creating it.
Ty R. Sagalow is a founding member of Lemonade. Founded in 2015, Lemonade is the first fully licensed and regulated InsurTech insurance carrier in the United States and became the foundation for the multi-billion dollar InsurTech industry. Prior to Lemonade, Mr. Sagalow held senior roles at several insurance companies, most notably at AIG where over the course of 25 years, he was Chief Underwriting Officer, General Counsel, Chief Operating Officer and Chief Innovation Officer of various divisions and subsidiaries.
Today, Mr. Sagalow is involved in a number of startup InsurTech companies, speaking around the world on innovation in insurance and InsurTech.
His web site is www.innovationinsurancegroup.com.
My representative Jamie was always extremely professional and helpful during the entire process of my book publication. She always responded very quickly to requests and was always helpful throughout the entire process. She is a great role model and a great asset to the Outskirts Press family. I will highly recommend Outskirts Press to my friends and associates and also look forward to doing more business in the future. I am extremely pleased with my book publication and consider this a major milestone in my life . Thank you all very much...
Lawrence N. Weston
author of Avoiding Self Imposed Adversities
From the beginning, and throughout the process of publishing my first book, I felt that I was in the hands of a pro. Dana always took the time to answer my questions in detail and swiftly, and if she didn't have 100% confidence, she researched the question and got back to me. I was very pleased with her and I am also thankful that I was paired with her as an Author Rep.
David Matityahu Ben Avraham
author of There's No Such Thing as Magic Blood
Bridget, as well as the entire Outskirts Press team working with me, are exceptional. They held my hand through the entire process in addition to providing me with welcomed support and encouragement. I am looking forward to our next project together. I have recommended Outskirts Press to several freelance authors in my area. Thank you for making a potentially hectic journey so enjoyable and so satisfying.
Paneque y Diaz
author of More Than What They Seemed
I was very happy with my author rep's responses to me. She did a superb job of answering my questions and helping me through the editing process. She was always available when I needed her. I'm delighted with the outcome--my book looks good and it's selling! Thank you.
Kathleen O'Brien
author of Reclaim Your Right To Grow Old
A great experience with Outskirts Press. I learned a lot in this process. I will do it all over again. Thank you so much.
Esther A. Ota
author of Children: My Heritage - A Testimony
The one-on-one with Lisa was great. Especially the phone call picking out styles, font, cover template etc. She even got a vote on the color. I so wanted to have my daughter's painting as the art work on the cover and she gave me a way to do that. Her guidance helped turn my dream into a reality and sometimes it is still hard to believe until I look at my book. Thank you.
Nancy L. Regas
author of The Art of Being a School Counselor
Outskirts Press has perfected the art of self-publishing. Their process is simple and seamless with everything happening in a timely manner, giving authors complete control over how their book will appear inside and out. And the people there are fantastic. They’re friendly, knowledgeable, courteous, patient and quick to reply to emails. What more can an author ask?
Needless to say, I’ve found a home here at Outskirts Press.
Jim Black
author of Life with Bingo, Miracle on the Gridiron, Football Hero, and Ezra
Outskirts Press changed my life for the better. They turned my adoption memoir into a book that is not only beautiful to look at, it is pleasurable to read, easy to purchase online, and in less than a month already has had a profound impact on many people. A truly amazing company with a heart. Deepest gratitude!
Paul Kimball
author of We Are All Human Beings
The Outskirts Press team was helpful, attentive, prompt and detail oriented during the publishing process. It really felt like a team effort, and everyone worked hard to create an awesome final product that was my fully published book!
Eric B.
author of Realm of the Invader
Having just published my eighth book with Outskirts Press, I can attest to it being a great experience, and I look forward to publishing number nine. Thanks for a great job.
James A. Hunter
author of Soft And Gentle 8
I would like to thank everyone at Outskirts Press for helping me getting my book (Storms of Jaycard) into print. I never thought in my wildest dreams that I would write a book and have it published. Once again, I would like to thank everyone at Outskirts Press for making my book dream come true.
Joseph J. Myer
author of Storms of Jaycard