October is the season of suspense. With Halloween approaching and readers craving chilling page-turners, it’s the perfect time to shine a spotlight on your thriller, suspense or horror book. Whether your story is filled with eerie atmospheres, high-stakes drama or terrifying twists, October provides a natural backdrop for marketing your work.

Here are some effective strategies to make your book stand out this spooky season.

1. Use Halloween-Themed Promotions

Tie your promotions to the holiday spirit. Offer special discounts, giveaways or bundles during October. Highlight your book in Halloween-themed posts with hashtags like #ThrillerReads #SpookySeason #HalloweenBooks.

Pro Tip: Outskirts Press can help with Amazon Listing Optimization to ensure your book shows up in searches when readers are looking for Halloween thrillers.

2. Create Chilling Visuals

Visual marketing is especially powerful in October. Share eerie teaser graphics, animated GIFs or dark, moody photos tied to your book’s themes. A striking image of your cover surrounded by pumpkins, candles or cobwebs can grab attention fast.  If you need help creating these visuals, Outskirts Press can help with our Marketing Image Library 10-Pack.

Pro Tip: Consider a Book Teaser Video from Outskirts Press to create a suspenseful trailer that builds intrigue on social media.

3. Host a Virtual “Fright Night” Event

Invite readers to a live reading of a chilling passage from your book on Zoom, Facebook Live or Instagram. Pair it with a Q&A where you share the inspiration behind your scariest scenes. Encourage fans to show up in costume or bring their own spooky stories to share.

4. Partner with Bloggers and Reviewers in the Genre

October is when book bloggers and reviewers are eager to feature thrillers and horror titles. Reach out to genre-specific sites, BookTubers or Bookstagrammers for features, reviews or interviews.

Pro Tip: If outreach feels overwhelming, Outskirts Press offers Virtual Book Tours that connect your book with blogs, podcasts and review outlets for you.

5. Create Themed Bonus Content

Readers love extras. Share a short prequel story, a deleted scene or even a “survival guide” related to your book’s plot. Offering free content through your newsletter or social media not only builds engagement but also encourages fans to share with friends.

6. Engage With Book Clubs

Thrillers and horror novels are popular with book clubs that enjoy dissecting plot twists and moral dilemmas. Provide a book club kit with discussion questions, facilitator’s guide, author Q&A, and behind-the-scenes notes.

Outskirts Press offers Book Club Kits that make it simple for groups to select your book.

October is tailor-made for thriller, suspense and horror authors. By leaning into the spooky season with creative visuals, engaging events and professional marketing tools, you can capture readers’ attention when they’re most eager for chills and thrills.

Ready to make the most of spooky season? Explore Outskirts Press marketing services to give your thriller, suspense or horror book the spotlight it deserves.

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Connect with a Publishing Consultant today to learn how Outskirts Press can help YOU publish YOUR masterpiece:

• Call 1-888-672-6657
• Live Chat at OutskirtsPress.com
• Schedule a free consultation 

Outskirts Press stands behind our book printing and design services with the best 100% satisfaction guarantee in the self-publishing industry. Start publishing today.

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^{Click above to watch the video. New authors, click here for your free publishing kit.}

Promotion code worth $1000: coverpitch

October is National Book Month, a time to celebrate stories, authors and the power of books. If you have been waiting for the right moment to publish, this fall is the perfect season to begin. Outskirts Press is making it even easier by offering over $1,000 in free publishing bonuses when you choose our Ultimate Publishing Package today.

What You’ll Receive Free

From October 14–27, new authors who publish with the Ultimate Package will receive:

• Custom Cover Design (a $499 value)
• Cover Text Pitch Enhancement (a $199 value)
• eBook edition (a $199 value)
• 25-page custom marketing plan (a $199 value)

Together, these bonuses ensure your book not only looks stunning but also sells itself with a professional marketing pitch crafted to capture readers’ attention.

Why Your Cover Matters

A book’s cover is the very first impression it makes. An eye-catching, professional design can draw readers in, while polished back-cover text can persuade them to make the purchase. This limited-time promotion provides both—absolutely free—so your book is ready to compete in today’s market.

Why Publish This Fall?

As the leaves turn and readers cozy up with new books, fall is a season of discovery. Publishing now positions your book for success in 2026, giving you the time to polish your manuscript, perfect your marketing plan and prepare for a strong launch.

How to Claim This Offer

• Promotion Dates: October 14–27
• Promo Code: coverpitch
• Package: A full-color or black/white Ultimate Publishing Package

Claim Your Free Custom Cover + Cover Pitch Enhancement

National Book Month is the perfect time to start your publishing journey. With Outskirts Press, you’ll enjoy full-service support, global distribution and professional marketing tools. And with this promotion code, you’ll also receive a custom cover design and cover pitch enhancement, free this October.

Take the leap this fall and let your book stand out from the very first glance.

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Connect with a Publishing Consultant today to learn how Outskirts Press can help YOU publish YOUR masterpiece:

• Call 1-888-672-6657
• Live Chat at OutskirtsPress.com
• Schedule a free consultation 

Outskirts Press stands behind our book printing and design services with the best 100% satisfaction guarantee in the self-publishing industry. Start publishing today.

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^{Click above to watch the video. New authors, click here for your free publishing kit.}

$1000 Promotion Code: occooksave

October is National Cookbook Month, and there has never been a better time to turn your favorite recipes into a beautifully published book. To help you share your culinary creations with the world, Outskirts Press is offering $1,000 off our One-Click Cookbook Publishing & Marketing Suite for a limited time.

What Is the One-Click Cookbook Publishing Suite?

Publishing a cookbook on your own can feel overwhelming. Our One-Click Suite is designed to make the process simple, fast and professional. With just one click, you receive everything you need to publish, distribute and promote your cookbook.

Here’s what’s included:

• Professional Publishing Services – Editing, formatting and design specifically for cookbooks.
• Full-Color Interior and Cover Design – Showcase your recipes and photos in a stunning, polished layout.
• Worldwide Distribution – Availability through Amazon, Barnes & Noble, and major booksellers worldwide.
• Marketing Tools – A complete set of services to help you build buzz and connect with food lovers everywhere.

Why Publish Now?

National Cookbook Month is the perfect time to celebrate your love of food and storytelling. Whether you want to share cherished family recipes, a collection of cultural favorites or a unique culinary perspective, publishing now means your cookbook can be ready to delight readers and home chefs for the holiday season and beyond.

Special Offer

From now through October 31, save $1000 on the One-Click Cookbook Publishing & Marketing Suite. Simply use promo code occooksave at checkout to claim your discount.

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Connect with a Publishing Consultant today to learn how Outskirts Press can help YOU publish YOUR masterpiece:

• Call 1-888-672-6657
• Live Chat at OutskirtsPress.com
• Schedule a free consultation 

Outskirts Press stands behind our book printing and design services with the best 100% satisfaction guarantee in the self-publishing industry. Start publishing today.

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^{Click above to watch the video. New authors, click here for your free publishing kit.}