Outskirts Press, INC.

A book marketing primer ten years in the making.

From the award-winning author of the Amazon best seller, Sell Your Book on Amazon, comes a book marketing primer ten years in the making. As the president and CEO of Outskirts Press, publishing and marketing coach Brent Sampson has seen first-hand what leads to successful self-published books and self-publishing writers.

Companies like Outskirts Press make publishing a book easier than ever. But then what? It is the marketing, promotion, and publicity efforts that separate the runaway successes from the rest. Authors who self-publish may have a general sense of which marketing efforts to pursue, but rarely understand the specifics well enough to approach their book marketing efforts with an effective strategy. Until now.

For the very first time, The Book Marketing COACH collects the best of the free marketing advice shared with Outskirts Press authors over the past decade and makes it available to everyone, no matter where you published.

TABLE OF CONTENTS

Introduction
7 tactics of successfully published authors
Understanding "the long tail"

Book reviews: What, where, when, why, how?
9 steps to a getting a book review

Putting together a "Pitch Packet"
How to write a good cover letter
What is a sales sheet?
9 tips for a top-notch press release

Guaranteed book reviews
It's time to get quoted!

5 Do's and Don'ts for pitching radio
7 tips to land a radio interview
6 tips to interview successfully on the radio
6 national advertising opportunities
Top 4 book fairs

Finding public libraries to market your book
Locating Barnes & Noble bookstores
Updating your Barnes & Noble listing
Locating independent bookstores
Locating every bookstore

Using mailing lists for book marketing
9 steps to scheduling a book signing
Stocking your book at Powell's
How to get stocked in independent bookstores

"Bookstores are a lousy place to sell books."
Understanding Amazon Marketplace
Getting to know your Amazon listing
Understanding your Amazon "Best Sellers Rank"
Amazon's review guidelines
Writing Amazon book reviews
Getting Amazon book reviews
Amazon's top reviewers
Creating activity around Amazon reviews
How to "Share" your book on Amazon

Become a social butterfly
How to market your book on YouTube
How to make a book video trailer
Is a virtual book tour right for you?
How to submit your author webpage to search engines
Advance your online search efforts
Is your book on Google Books?
Have you heard of Goodreads?
Are you on Shelfari?
What is a webring?

List your book on book review websites
Get your message heard
Creating a podcast for your book
How to participate in author podcast interviews
How to establish your expertise as an author
How to write articles to promote your book
Promoting your book through ezines

Marketing through newspapers and magazines
How niche magazines can help you

Have you published an award-winning book?
Mom knows best

Is your book personal and uplifting?
Maximize your profits with multiple formats
Help other writers get published

Appendix
What is "vertical marketing?"
The C-Suite vertical
Engineer vertical
Food service vertical
Hospitality vertical
Human resources vertical
Insurance vertical
Information technology vertical
Attorney vertical
Pharmaceutical vertical
Small business vertical