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Create a successful creative, digital business and help put an end to poverty!

Our world is uncertain and ever-changing, and entrepreneurs must continually come up with new ways of creating economic growth and increasing revenue to combat poverty. The Universal Entrepreneur’s Aide Mémoire is a collection of studies from different authors who examine the entrepreneurial start-ups of the future. It describes the tools and products necessary to compete in unstable markets; how to generate new ideas; and how to turn new ideas into profitable businesses, highlighting why cultural and creative industries are successful in today’s world markets. You, too, can develop a successful creative, digital business in the 21st century and beyond with this useful and easy-to-follow guide. “The best way to predict the future is to create it.” —Peter Drucker