Outskirts Press, INC.

What swimming with real sharks has taught me about business.

The Struggle Never Ends, or Plan for Survival When Inevitable Danger Arrives. These are two of ten lessons that veteran banker and underwater photographer Don Altemus explains in drawing parallels between the corporate world and underwater locations that span from his native Florida to Indonesia. "Transforming yourself into the equivalent of a reef shark is how to survive in today's corporate environment," he said as he displayed his eye-catching photographs. "This is information I wish I had when I started out with that fresh MBA."





Don's ten lessons are timely and easy to absorb as he draws you into the world where corals decorate reefs and life and death realities play out beneath the waves.

Three decades of underwater adventures have taught me ten survivial lessons in how to safely navigate almost forty years in the corporate banking world where fortunes can be made and lost in a matter of days, where top management levels can be swept away with one telephone call. I would say that I have stepped out of my early comfort zone and learned skills similar to a Caribbean Reef Shark. I have become valuable enough to the top bosses so that losing me is not in their best interest and few other inhabitants of my "reef" challenge me.