Outskirts Press, INC.

The streetwise strategy for dominating

your real estate market.

Real estate is a tough business. The landscape is littered with the unfulfilled promise of great salespeople who didn't know how to survive much less thrive in this business. Winning in real estate requires a great ground game, flawlessly executed. Streetfighter outlines the strategies for success that they don't teach in real estate school.

You'll learn:

* how to build and lead a powerful real estate business;

* how to focus on priorities identified by real estate superstars as secrets of success; and

* 46 Valuable Secrets of Leadership that will give you the insight and skill necessary to build a dominant real estate business in your market.

Based on the elemental building blocks of the real estate business, this book provides principles that are real-world and field-tested, and offers insights into how entrepreneurial agents' businesses can excel with the support and partnership of the company. Nothing fancy-just hard work and common sense.

David's sensible, systematic approach to the business, combined with his leadership skills and sense of humor, has made him a popular speaker for companies as well as state and national real estate conventions. His consulting business focuses on company business strategies, branch leadership, and on-site consulting for real estate teams throughout the country.

Over the years we’ve seen many changes in the real estate landscape. New business models, mergers and acquisitions on a grand scale have all had an impact, I’m sure, but not so much from where I work. I am a Realtor®. I am a streetfighter.



Real estate, like politics, is all local. While it’s important to work with the very best company, my success depends almost exclusively on what my team and I do every day working the streets of our market. The mergers and acquisitions in real estate don’t have much affect on those working the business at ground level. The real estate wars are won in the streets by the individual Realtor®, the small real estate team and the local branch office or boutique company.



This book is written from the perspective of the basic DNA building blocks of the real estate business, from the individual agents and teams to branch offices. The thoughts and principles discussed are real-world and painfully field tested. They are common sense, and they work. Nothing fancy here . . . common sense and hard work.



For those owners and executives working above the street level, this book offers insights into how entrepreneurial agents’ businesses can excel with the support and partnership of the company. After all, we’re all in this together. We’re all on the same side. We just have different roles.