A Fish Story by Stevan Browning, published by Outskirts Press

A Fish Story

Guide to Small Business Marketing

by Stevan Browning

A Fish Story

Guide to Small Business Marketing

by Stevan Browning

Published Aug 30, 2013
69 Pages
6 x 9 Black & White Paperback
Genre: SELF-HELP / General

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Book Details

Think You Don’t Have Time to Learn Effective Marketing Strategies? Think Again!

Think You Don’t Have Time to Learn Effective Marketing Strategies? Think Again!

A Fish Story is a simple guide to successful marketing. It is intended for small business owners, entrepreneurs and beginning marketers with minimal experience.

A Fish Story demystifies the art of marketing by using the story of Bob, a novice fisherman who finds that although he thinks he knows a lot about fishing, his eyes are opened to reality when he accepts mentorship from his experienced friend. Learn along with Bob how targeted application of skill and knowledge increases results exponentially…and how you too can put your bait in the right place to make the catch you need. A fun and easy read, A Fish Story gives you an experienced business mentor who will alert you to mistakes you are making—such as accidentally marketing to people who will never buy what you’re selling—and give you the support you need to identify, target, and capture your ideal customer. As you begin to implement the tools provided in the story, you will move toward a greater understanding of effective marketing…and you can stop telling the tale of “the one that got away”!

About the Author

Stevan Browning

Stevan Browning enjoys a long successful business career in marketing, sales, and applying modern technology to those areas. He is uniquely qualified as a small business advisor in the areas of marketing, sales, and business operations. Stevan has been a key contributor to several small businesses ranging from starting Texa-Tel Communications (a provider of telecommunication equipment) to serving as President of Custom Branded Networks (a public traded developer of private labeled ISP services). His weekend hobby is running a successful and, by the way, very well marketed windsurfing business. Steve has also held senior marketing positions for major corporations including Visa USA and National Warranty Corporation. Today Stevan is the SVP of Sales & Marketing for Envision Media living in the San Francisco Bay Area. In his spare time, Steve enjoys helping entrepreneurs and teaching windsurfing. Stevan’s Recent book, A Fish Story, a simple guide to successful marketing for small business owners, entrepreneurs and beginning marketers with minimal experience is and example of his continuing passion for helping entrepreneurs and small business owners achieve greater success.