The Political Campaign Desk Reference

A Guide for campaign managers, professionals and candidates running for office

by Michael McNamara

The Political Campaign Desk Reference
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The Political Campaign Desk Reference

A Guide for campaign managers, professionals and candidates running for office

by Michael McNamara

Published May 29, 2012
276 Pages
Genre: POLITICAL SCIENCE / Political Process / Campaigns & Elections



 

Book Details

BEFORE YOU CAN WIN, YOU NEED A PLAN


Used in campaigns and classrooms throughout the United States, The Political Campaign Desk Reference is synonymous with planning and winning. Whether you are a candidate for office or just helping a campaign, the Political Campaign Desk Reference will make your team stronger. From planning the early stages of the campaign and asking the basic questions to mapping out the campaign’s winning message and building a budget and time line, the Political Campaign Desk Reference covers it all. An entire chapter dedicated to fundraising will help every organization become better at raising money. If you have The Political Campaign Desk Reference, be glad. If your opponent has The Political Campaign Desk Reference, then get a copy for yourself.

 

Book Excerpt

 

About the Author

Michael McNamara

Michael McNamara has been a consultant since 1995. Few political operatives have the breadth and depth of experience that McNamara has including local issues, liquor options for businesses, municipal elections, county elections, state legislative races and Congressional and Senate campaigns. McNamara has also successfully consulted for the toughest campaigns including write-in candidates, unseating popular incumbents and being outspent by large margins. Michael McNamara is a member of the American Association of Political Consultants and the American Political Science Association. McNamara lives in Ohio where he works on the policy as well as the political side of elected office.