Outskirts Press, INC.

HOW GENERATION Y ENTREPRENEURS ARE CHANGING THE WORLD

Entrepreneurs play a vital role in the growth of an economy, particularly in a fast changing market such as Singapore. But what makes an entrepreneur? There is little research on the influences that prompt an individual to enter entrepreneurship within the Singaporean context, and studies on the relationship between generation theory and entrepreneurship are limited. iBosses: The Rise of Gen Y Entrepreneurs offers an in-depth look at the lived experiences of Generation X and Y entrepreneurs in Singapore with the assumption that Generation Y entrepreneurs are different from all the other generations. This book also contains information on the relevance of personal characteristics and situational factors as a determinant in the entrepreneurship decision. By examining the intangible, subjective, and personal experiences of Generation Y entrepreneurs, this comprehensive study succinctly and skillfully provides new insights for Generation Y business owners.