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Advertising self publishing books in the NY Times
New York Times Sunday Book Review Holiday co-op advertisement
Price: $2000
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Reach an audience of OVER 4 MILLION book buyers with a co-op advertisement in the go-to guide for holiday book shopping... The New York Times Sunday Book Review.

Scroll down to "Product Details" for more information.

 

Product details...

During the holidays, readers are looking for the greatest books to "gift" to the loved ones on their list (or add to their own collection). Where are these readers looking for these books? Many affluent and educated book buyers turn to the New York Times Sunday Books Holiday Edition every December for ideas.

Just like with other form of advertising - bigger is better, but the normal cost for a full ad in The New York Times can easily be over $40,000.00!

But as a special opportunity exclusively for Outskirts Press authors, we have negotiated a special rate that will allow you to participate in a full-page black/white ad with other select Outskirts Press titles via our December co-op program for significantly less.

Here is the demographic breakdown of the New York Times Sunday edition subscribers:

 

Imagine reaching this diverse audience - and for only a small fraction of the regular cost!

How does the New York Times co-op ad work?

  1. You reserve your space in the ad by ordering this option today. Space is limited and available on a first-come, first served basis.
  2. After all ad reservations have been taken, a media designer will design the full-page, black/white ad by incorporating each book into their own 2" x 2" space within confines of the full-page design. Your your book cover and a brief summary of your book will be included. See the term below for full details. 
  3. We submit the ad to the New York Times editorial department and faciliate all the details on your behalf.
  4. You receive a digital PDF copy of the ad (that will be run in December) that can be used for any further promotion opportunities you wish to pursue. Yes! Your book will be in the pages of the New York Times.

How can you reserve your spot? Click the "Add to Cart" button right now so that you don't miss the opportunity!

IMPORTANT NOTE: This ad is run once per year in December. Please consider the lead time when ordering.


New York Times Co-Op Advertising Agreement

1. Author understands that they are purchasing a portion of a single-edition advertisement Outskirts Press is paying to have placed within the pages of the New York Times Book Review. Said advertisement can vary in size and color although is typically a full page, black/white advertisement. Author's co-op portion is typically approximately 2" x 2" and in no cases will ever be less than 1.5" x 1.5" in total size.

2. Author understands they have no control over the placement of the ad within the pages of the New York Times or the placement of their portion within the content of the advertisement.

3. Said portion will contain an image of the book's front cover, and may or may not also contain the title, byline, ISBN and price. Depending upon space and design, a shortened description/blurb may or may not also be included. Author understands that due to space restrictions, the description for the book will be composed by Outskirts Press at our sole discretion based upon material and information within the Author's Center.  At the discretion of Outskirts Press, each co-op portion may or may not also contain the URL for the author's OP Webpage.

4. Co-Op ads are placed on a first-come, first-served basis in the order in which they are ordered.

5. New York Times Co-Op fees become non-refundable once the ad featuring their book has been designed by our designer.

 

 
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