Book Blast (save 25% on 5 popular marketing services, including a personal marketing assistant and a book video)
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Save 25% on 5 of our most popular marketing options. This package includes a Custom Press Release, PR Publicist Campaign, Book Review Submission Service, Book Video with social network distribution, and 5 hours with the Personal Marketing Assistant. Scroll down to Product Details for more specific information.
Authors published with Outskirts Press can save up to an additional 25% on this option by ordering from within your Publishing Center. Login now to save.
WARNING: Don't Read Any Further If You Don't Want Your Book Marketing Campaign to Get 100x Easier!
Writing your book represents only 20% of the effort required to be a successful self-published author. What makes up the other 80%? Book marketing. That means that you must have a solid book marketing plan in place. That plan should include all of the following:
Writing/distributing and promoting a press release
Creating and distributing a book video trailer
Submitting your book to reputable book reviewers
Most importantly, reaching out to your potential readers in a methodical way
Many authors forget this very important part of the self-publishing success puzzle, and thus never reach their book sales goals. Don't let this happen to you! You and your book deserve more!
Now it's easier (and more affordable) than ever to do all of these things and even more! The Book Blast Package combines all of these tactics into one package that allows your book marketing activities to be as simple as a point and click.
How does it happen? It's as easy as 1-2-3 (and 4)!
1. Write, Distribute, and Promote Your Press Release
The custom, professionally-written press release combines information solicited from the author with the professional expertise of our PR writer for a unique, custom release that is focused on the benefits of your book. As the author, you will receive a copy for your records or to further refine and then News Wire distribution kicks in.
Through distribution, your custom press release is:
electronically distributed to a database of approximately 100,000 media contacts, newsrooms, industry analysts, and freelance writers who receive daily email listings of press releases which match their filter criteria. In the publishing category these include newspapers (Wall St. Journal, New York Times, USA Today, etc.), magazines (Foreword, Publisher’s Weekly, etc.), and applicable websites and ezines.
posted to syndicated news feeds on other web sites through our XML/RSS news feed. Adding this news feed increases exposure to your press release.
optimized for search engines indexing. Search engines regularly spider index our press releases.
Sometimes, electronic distribution just isn't enough, even when the distribution network includes all the perks of the News Wire Distribution described above. With the PR Publicist Campaign, your personal publicist will handle further press release distribution of your custom-written press release with additional, targeted distribution and phone call follow-up to key leads.
Your Custom Press Release will be emailed directly to the personal email in-boxes of book reviewers and editors in print, radio, television, trades, E-zines, syndicates, and wires locally, regionally and nationwide. This additional distribution circuit is exclusively available through the PR Publicist Campaign, and consists of over 21,000 national media contacts. Applicable trade publications selected for your subject are included free of charge. Editors have opted-in and given us appropriate addresses to e-mail the respective releases to.
Once your release is distribution throughout the circuit, your publicist will place phone calls to follow-up on your single release with key editors, beat writers, and reviewers to push your press release. This increases the probability of coverage/interest. These are not cold calls. The editors and writers receiving your press release and our phone calls have agreed to receive applicable press releases and therefore value the information and the follow-up phone call that will be done on your behalf.
Then, you'll receive every single media lead that results from your publicist campaign. Usually they are in the form of a review copy request but may also be interview requests. The PR Publicist will also send you a recommended cover letter to use when following-up on each lead. You may use it exactly, or alter it as necessary, depending upon each lead.
BONUS: For your convenience, you will be registered with a clipping service to keep track of all the promotion you receive from your Book Blast Package. Every time your book title is mentioned anywhere on the Internet, you will receive up-to-the minute email notification. This clipping service lasts for as long as you want.
"My book, Aurora of the Northern Lights, is getting national attention because of it’s beauty and the marketing opportunities available to Outskirts Press Authors. While other authors are having a hard time getting their book reviewed, I have had over 50 requests for review copies of my book. Not to mention dozens of request for interviews. All due to my Outskirts Press PR campaign."
- Holly Hardin, author of Aurora of the Northern Lights
2. Creating and distributing a Book Video Trailer
Modern book marketing calls for the use of additional creative methods (i.e. video) to promote your book. A Book Video Trailer is like a movie trailer for your book. Videos entice two very important human senses - sight and hearing. Readers can see images related to your book. They can relate to and are entertained by these images. The entire video is set to music that is also related to the theme of your book. Just like in the movie theater, your potential readers are on the edge of their seats and waiting with bated breath for the opportunity to read your book.
Designing book video trailers requires a certain creative skillset. The designer has to have a way with image placement, text creativity, etc. All of that needs to happen in an approximately 60 second video presentation. Whew! You don't have to worry about any of that. All of the following will be done for you:
Music selection - your book video trailer will be set to music that is appropriate to the theme of your book.
Image identification - images will be selected that match the likeness of your story and characters.
Text integration - text details of your plot will be included in the appropriate places to "reel in" your potential readers.
Your Book Video Trailer will be delivered to you as a first draft. You will have that opportunity to review it and make any suggestions for changes. It will be modified according to your specifications and the final copy will be delivered to you by email. You will own any and all rights to the Book Video Trailer and can use it in your book marketing efforts as you see fit.
But wait! There's more! Your video will be uploaded to popular social networking websites, perfect for enhancing your search engine optimization on keyword searches for your name and book title. You will be able to find your video on all of the following sites:
Take a look at a sample of a recent Book Video Trailer:
AUTHOR CASE STUDY:
"Wow! We’ve been amazed at the response to the video trailer for Writing as a Small Business. Barely 48 hours and we’ve had nearly 200 views at the different sights. Personal e-mails are overwhelmingly positive: “Slick,” “Right on Target,” “Very Professional,” “Fantastic,” and “Best I’ve seen.”
The editing process was excellent, the staff followed our suggestions and went a step further. Thank you and your staff for developing this vital marketing tool for your authors. As Writing as a Small Business stresses, a web presence is vital and the wave of the future for marketing and selling books. You all proved it.”
– Nash Black, authors of Writing as a Small Business
3. Submitting your book to reputable book reviewers
Nothing builds a self-published authors' credibility more than quality and impartial book reviews. While an inevitable part of your success, obtaining these book reviews can also be the greatest struggle. How do you separate reputable reviewers from a common "shyster" who just wants a free book for the sake of adding to their personal library? It's not easy. However, when you start with the Book Blast package, you can feel confident that your book will end up in the hands of 10 top-notch reviewers who have already established an interest in reviewing self-published titles.
As always, remember that no one (including the author nor Outskirts Press) has any control over whether a book reviewer agrees to write a review, decides to share a review that is written, or what the review will say (positive or negative). Participation in the Book Review Submission service in no way implies that a review will be written or that a review will be positive. On the other hand, positive reviews on popular websites and blogs or within popular journals can improve sales and lead to positive word-of-mouth, which is a precursor to the viral publicity and "buzz" that all authors dream of.
4. Reaching out to potential readers in a methodical way
With all these simultaneous promotional tactics going on (custom release, book video, book reviews, PR campaign), what's a busy author to do to keep up with the marketing or follow-up that may result from a viral video, an amazing review, and a potential flurry of interview requests from the publicist campaign?
Take it easy - that's what! The Book Blast package comes with 5 hours of working with your own Personal Marketing Assistant. They can help you with more personal and specific marketing needs focusing solely on your unique book and "platform" as an author. Here are just some of the many, many things the Personal Marketing Assistant can help you with:
Developing a book marketing plan
PR Publicist Campaign lead follow-up
Calling bookstores in your area to pitch your book and/or arrange book signings
And TONS more!
"My budget was low, but I listened to Outskirts Press advice in terms of what you do once its published. And lets face it, the point of publishing it is to get it out there. So I invested in the marketing option.
My Personal Marketing Assistant phoned me in no time, and considering she is in the US and I am in Australia, I was very impressed. She was supportive and animated and gave me motivation and reassurance that there was someone out there who cared about making my book visible to the world.
She wrote a great submission letter and sent it to some radio stations and it worked! I am doing my first radio interview in October. She also sent me lists of other radio stations I can tackle and any other info that would be helpful.
In addition to this she set up a blog, as I wouldn’t have had a clue. She created a great article and circulated it, keeping my name and the book in the media. She really has guided me on my journey as a new author.
Thank you to Outskirts Press for giving me this valuable option. Without it, it’s a no brainer; you really are on your own!"
- Courtney J. Webb, author of Immaculate Deception
Book Blast Marketing Package Agreement
1.Author understands that by purchasing the Book Blast Marketing Package, author receives the individual marketing services/products defined below. Purchase of the Book Blast Package indicates agreement to each service or products individual agreement.
2.The Book Blast Package fee becomes non-refundable once ordered.
Book Video Option Agreement
1. Outskirts Press will deliver a preliminary draft video approximately 1 minute in length with content based upon information available on your author webpage. The video will be comprised of between 10-12 static images, including your book cover, and 10 text slides comprised of approximately 4-10 words each. At the video producers discretion, full motion video may (but may not) be used in place of any one or more of the static images if applicable to the project.
2. Once the draft video is completed (usually within 1 week of order) author will receive the video draft along with a video revision sheet in which to make changes to the video, providing the above limitations are recognized. The author is allowed one revision, so be thorough and precise. If you wish to supply images or music or full-motion video, now is the time; however you must own the rights to the materials you provide and Outskirts Press reserves the right to refuse inclusion of materials for any reason.
3. The author must respond to the draft video by with written approval within 30 days or must provide requested revisions within 30 days of receipt of the draft video; otherwise Outskirts Press will administratively close the project and the Book Video trailer option will need to be purchased again to continue.
4. Outskirts Press will implement your changes for a final book video for you to review and approve. If you do not approve the video at this stage, you have the option to add additional revision rounds, which incur a fee of $99.00 each.
5. Once the author approves the book video, Outskirts Press will supply the author with the final file in .mp4 file format via email. Outskirts Press will upload the final video to at least the following video sharing sites: YouTube, Yahoo Video, Facebook, MySpace, Daily Motion, Blip.Tv, MetaCafe, and will Tweet the video on twitter.com. Author understands that once those videos are uploaded, Outskirts Press maintains no control over how or if they appear on each respective site, whether or not they receive a rating and/or positive/negative viewer comments, and Outskirts Press may not be able to "remove" the video at any time, even in the event of contract termination.
6. Outskirts Press will also embed the video into the author's OP webpage so that it is playable from the YouTube feed.
7. Revisions to the video after approval will require purchasing the Book Video Revision service for an additional fee.
8. The Book Video Option fee becomes non-refundable once ordered.
Book Review Submission Option Agreement
1.Author understands that with the purchase of the Book Review Submission option, Outskirts Press will submit 1 review copy of the paperback along with a cover letter, sales sheet and standard press release to each of the 10 book reviewers listed below, who, in our experience, represent the greatest overall chance for composing a published review of your book.
Midwest Book Review
Beth’s Book Review Blog
American Book Review
2.Author understands that in the event the paperback edition of the book is not available to submit for review, Author may be required to pay an additional hardcopy handling fee equal to the author's copy base price difference between the hardback and the paperback format. This additional fee is at the discretion of Outskirts Press.
3.Author understands that the cover letter and press release submitted to the reviewer will be provided by Outskirts Press and copies of the letter and/or press release will not be provided to the author.
4.Author understands that the Sales Sheet and press release will include the exact information within the author's webpage verbatim, including any typographical, grammatical, or punctuation errors. Author understands it is the author's responsibility to review all information on their webpage and make sure it is correct and professional prior to ordering the Book Review Submission option.
5.Author understands that if author requires specific information to be included on the press release, said information should be incorporated into the author's webpage via the Author Toolkit prior to ordering the Book Review Submission option.
6.Author understands that purchase of the Book Review Submission becomes non-refundable once ordered and that the Book Review Submission service is a service of convenience to request review. The Book Review Submission Service is not a way to guarantee a review or, if a review is written, a positive review. Receiving a poor review or receiving no review at all is specifically not grounds for a refund.
7.Outskirts Press is not responsible for the content of any resulting reviews or the failure of the reviewers to write a review for your book. These are not guaranteed reviews. Reviewers have full discretion over which books they choose to review and what they choose to say. The Outskirts Press Book Review Submission service makes no claims to the contrary and does not imply your book will receive a review, positive or otherwise.
Custom Press Release Option Agreement
1.Author understands that the Custom Press Release will not be composed or distributed until the author supplies the necessary information to Outskirts Press regarding their release. The Custom Press Release is composed only with the author's personal input.
2.Author understands that any personal information submitted to Outskirts Press in conjunction with the Custom Press Release may be incorporated into the press release and distributed. Author also understands that the city and state of residence, according to the information entered in their author's center, will be incorporated into the release and used to increase effectiveness of targeted marketing during the press releases distribution. It is the author's responsibility to specifically mention any information on the Custom Press Release form that should not be included.
3.Author may submit their own press release either to be distributed as is, or incorporated into a custom Press Release. Author understands that even if they supply their own release, the cost of the Custom Press Release option remains the same.
4.Author understands that the Standard Press Release is typically distributed within 1 month after publication but is not distributed prior to publication. The press release will be distributed according to its normal schedule even if the book immediately entered post-publication revisions at the author's request.
5.Distribution of the Press Release takes place through multiple online press release distribution services at elevated subscription levels to ensure that hyperlinks are clickable and that Yahoo and Google news pick up the release.
6.Once the press release has been distributed, changes cannot be made to it, as one of the advantages to the Custom Press Release distribution is its rapid and thorough propagation throughout internet and blogging websites.
PR Publicist Campaign Agreement
1.Author understands that the PR Publicist will use one of two possible press releases: a) The Custom Press Release (if available) that the author purchased through our Custom Press Release Option or b) the standard press release drafted solely by Outskirts Press.
2.Author understands that if author requires input on the content of the press release, said content should be incorporated into the author's webpage by the author prior to ordering the PR Publicist agreement or said content can be incorporated into the Custom Press release during that process.
3.Author understands that the Standard Press Release distributed by the PR Publicist uses the information supplied by the author in the author's webpage verbatim, including any typographical, grammatical, or punctuation errors. Author understands it is the author's responsibility to review all supplied information.
4.Author understands that all press releases need to supply a Geographic Location, and that location is extracted from the city and state information provided by the author in their author profile.
5.Author understands they will not receive a copy of the press release being distributed with the PR publicist campaign.
6.The Outskirts Press PR Publicist will distribute the author's press release to our distribution circuit of over 21,000 national media contacts plus applicable trade journals related to author's press release. Outskirts Press will place a select number of phone calls to follow-up on the release wtih key editors and reviewers.
7.Outskirts Press will supply author will a list of the confirmed recipients who opened/read the press release. Author understands this list will not contain contact information.
8.Outskirts Press will forward every media lead that results from the distribution of the release directly to the author's email address available in the author's center. The PR Publicist will provide a recommended draft letter for the author to use while following-up with each lead. It is the author's responsibility to follow up with each lead once said lead is provided to the author by the PR Publicist. Contact information will be supplied to the author for each lead.
9.Author understands that the number of leads and the length of receiving leads varies by release and cannot be guaranteed. The media's interest in the release will depend upon the content of the release, the topic of the book, the time of year, other news-related stories going on at the time, and other intangible variables.
10.Outskirts Press will register author for an electronic clipping service, compliments of Google, under the author's book title. Author will receive Google Alerts notifying author of up-to-the-minute mentions of said Book Title throughout the Internet. This clipping service will continue unless cancelled by the Author or Google.
11.Author understands that the PR Publicist Campaign is limited to the distribution of a single press release and distribution of any resulting leads from that press release. The PR Publicist Campaign does not involve on-going, personal publicity assistance ad infinitum. Once the media's interest in the press release has waned, so too, most likely, will the media leads.
Personal Marketing Assistant Agreement
1.Author understands that with the Personal Marketing Assistant option Outskirts Press will provide the author with 5 hours of personal marketing assistance as defined below.
2.Author understands that upon purchase of the Personal Marketing Assistant option, the author will be assigned a Personal Marketing Assistant, who will contact the author to determine the author’s previous marketing strategies, current marketing plan, and future marketing goals.
3.Author understands that the Personal Marketing Assistant will provide the author with marketing suggestions and will work with the author to promote the book in accordance with the author’s plan and goals.
4.Author understands that the assistance of the Personal Marketing Assistant is limited to email and phone communication. The Personal Marketing Assistant will not be available to meet with the author in person or attend events in person.
5.Author understands that the Personal Marketing Consultant will maintain a log in increments of 1/4 hour of time spent working with the author and completing the tasks requested by the author. The Personal Marketing Consultant will keep the author apprised of the time spent as the work progresses. Upon completion of the five hours of work, the Personal Marketing Consultant will notify the author and provide the author with the time log. The author can purchase additional blocks of 5 hours with the Personal Marketing Assistant if further marketing assistance is desired.
6.Author understands the 5 hours of Personal Marketing Assistant time is good for 60 days from the time of purchase and must be used within that time. Any remaining balance after 60 days will be lost.
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