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INCLUDED FOR OUTSKIRTS PRESS AUTHORS

Free Book Marketing Plan

A Clear Roadmap for Promoting Your Book

Book marketing is easier when you know where to start. Your free Book Marketing Plan gives you practical direction for reaching readers, building visibility, and deciding which promotional activities make sense for your book.

Personalized Book Marketing Plan from Outskirts Press
DIRECTION INSTEAD OF DISCONNECTED TACTICS

Turn Book Marketing Ideas into a Plan You Can Follow

Authors often have plenty of marketing ideas. The harder part is deciding what to do first, which readers to focus on, and which promotional channels deserve their time.

That's why Outskirts Press provides authors with a free Book Marketing Plan: a practical roadmap designed to give your marketing more direction before and after publication.

INCLUDED WITH YOUR PUBLISHING PACKAGE

Every Author Gets a Plan. Ultimate Authors Get More Personalization.

Every Outskirts Press author receives actionable marketing guidance. The level of personalization depends on your publishing package.

ULTIMATE AUTHORS

A Book-Specific Personalized Marketing Plan

Ultimate authors receive a marketing plan tailored to their book details and goals.

  • Audience direction based on your book's themes and category
  • Positioning guidance to help differentiate your book
  • Marketing channels suited to your book's reader type
  • Launch-focused action steps and practical timing
  • Platform-specific content and promotional direction
ALSO INCLUDED WITH ULTIMATE Complimentary 30-Minute Marketing Consultation

Review your personalized marketing plan and discuss your recommended next steps with an Outskirts Press marketing professional.

OTHER PUBLISHING PACKAGES

Practical Marketing Guidance and Next Steps

Authors publishing with other packages still receive a strategy-driven Book Marketing Plan built around marketing fundamentals and genre-appropriate guidance.

  • Direction for identifying and reaching readers
  • Guidance for positioning and messaging
  • Ideas for launch and ongoing promotion
  • Social media and promotional direction
  • Actionable next steps you can begin implementing
A PRACTICAL MARKETING ROADMAP

What Your Book Marketing Plan Helps You Think Through

Your plan organizes the major pieces of book marketing so you can focus your time and energy on purposeful promotional activities.

Audience

Clarify who is most likely to be interested in your book and how to think about reaching those readers.

Positioning & Messaging

Identify the themes, benefits, or qualities that can help communicate what makes your book distinctive.

Launch Strategy

Organize activities that can help you prepare for publication and build awareness around your launch.

Social Media Direction

Consider content and platforms that fit your book, audience, goals, and comfort level.

Promotional Opportunities

Explore online and local opportunities that may complement your broader marketing strategy.

Long-Term Marketing

Think beyond launch day with repeatable marketing habits that can help you continue promoting your book.

WHY START WITH A PLAN?

Focus Your Marketing Time Where it Matters

A marketing plan doesn't mean doing everything. It helps you organize your options and determine which activities deserve your attention first.

Know Where to Start

Turn a long list of possible marketing activities into clearer priorities and next steps.

Reduce Scattered Effort

Spend less time jumping between unrelated tactics and more time following a purposeful strategy.

Stay Consistent

Build a manageable routine that makes ongoing marketing easier to maintain over time.

Market with More Confidence

Make promotional decisions with a clearer understanding of your audience and goals.

PUT YOUR PLAN TO WORK

How to Use Your Book Marketing Plan

You don't need to tackle every idea at once. Use your plan to build your marketing efforts one step at a time.

1

Review Your Plan

Read through your recommendations and identify the opportunities that best fit your book and goals.

2

Choose Your Priorities

Start with a manageable number of activities instead of trying to implement every marketing idea at once.

3

Build a Routine

Turn the strategies that work for you into repeatable marketing activities you can continue over time.

4

Add Support When Needed

When you want professional assistance implementing specific strategies, explore the marketing services available through Outskirts Press.

DOES THIS SOUND FAMILIAR?

A Marketing Plan Is Especially Helpful If You've Thought...

"I don't know where to start."

"I'm not sure who my audience really is."

"I'm posting online, but I'm not sure what it's leading to."

"I want a real plan, not a bunch of disconnected tips."

FREQUENTLY ASKED QUESTIONS

About Your Book Marketing Plan

Yes. Outskirts Press provides a free Book Marketing Plan for its authors.

You'll receive your Book Marketing Plan after you've reviewed your first proof file. Authors publishing with the Ultimate Publishing Package may also schedule a complimentary 30-minute consultation to review their plan and discuss next steps.

Not necessarily. Social media can be useful, but it isn't the only way to market a book. Your plan can help you consider which channels make sense for your goals and comfort level.

Outskirts Press offers optional book marketing services when you'd like professional assistance implementing specific strategies.

READY FOR A CLEARER MARKETING ROADMAP?

Publish with a Plan for What Comes Next

Your Book Marketing Plan gives you direction for the promotional work that begins before publication and continues after your book becomes available. Talk with your Publishing Consultant about what's included with your package and how Outskirts Press can support your book marketing goals.

Explore the Ultimate Publishing Package
Author Experiences

Why Authors Trust Our Full-Service Publishing

★★★★★
“Simply the Best”
The People in the Sky was my 10th book with Outskirts Press. As expected, everything went smoothly and quickly, resulting in another beautiful book. Outskirts Press is everything you want in a self-publisher and more.
Jim Black
★★★★★
“Outskirts: Honest, Dependable”
Outskirts' people simply do not make promises they don't keep.
Bill Monahan
★★★★★
“Completely Satisfied.”
Always professional and friendly. Quick response to email and complete explanation of any and all of my questions.
Robert P. Jones
★★★★★
“Outskirts Delivers Excellence!”
I am extremely grateful to everyone at Outskirts Press. My team was great, I could not have asked for anyone more knowledgeable, efficient or patient.
Dr. Mitra
★★★★★
“A Great Publishing Experience”
My contact person kept me well informed during the publication progress. The online platform was easy to use and the finished book was superb! Kudos to Outskirts Press!
Dr. Robert Gibson Corder, Ph.D.
★★★★★
“An Honest Publisher in an Industry Filled with Scams”
Outskirts Press creates beautiful physical books and makes them available everywhere. They also offer a variety of other services, including many around book marketing.
Richard A. Noble
★★★★★
“Above and Beyond”
The service exceeded all of my expectations. Everyone was knowledgeable, offered valuable advice and guidance, and was always willing to assist and answer questions. Throughout the process, I felt fully supported and never alone.
Daniel Clark
★★★★★
“Outskirts is Top of the Line”
The entire staff is friendly, responsive, and provides timely feedback. They make the cost of producing a professionally published book more than reasonable. I will definitely return to Outskirts Press for my next book.
Carol Pettus
★★★★★
“Outskirts Press Rocks!”
Prompt replies to all my emails was much appreciated. This was my 3rd book with Outskirts and I was very satisfied with the finished product.
Jim Bark
★★★★★
“Exemplary Service Provided to 1st Time-Author”
Outskirts Press supported me at every stage of the publishing process, clearly explaining each step along the way. As a first-time author, I now feel fully prepared to market my book.
Jennifer Joseph