Free Personalized Book Marketing Plan

Once you're a published author you'll need a marketing plan you can actually follow.

Most authors don’t struggle because they “aren’t good at marketing.” They struggle because they don’t know what to do first, what matters most, or which tactics fit their book.

Marketing works best when it’s targeted. A one-size-fits-all checklist won’t help you stand out — but a guided plan will.

That’s why Outskirts Press provides a free Book Marketing Plan for our authors — so you have a practical strategy to guide your next steps before and after publication.

Personalized for Ultimate Authors

Every Outskirts Press author receives an actionable marketing plan — but the level of personalization depends on your publishing package.

Ultimate authors receive a book-specific, personalized marketing plan, tailored to your book details and goals.

What This Plan Helps You Do

• clarify your audience and message
• choose the best promotional channels for your goals
• build launch momentum (without feeling overwhelmed)
• stay consistent with a plan you can repeat month after month

What You’ll Get — A Marketing Plan Built for Real-World Authors

This isn’t theory. It’s a practical roadmap designed to help you focus your time and energy on actions that support visibility and sales.

Your free plan includes guidance for:

• launch strategy and early momentum
• positioning and messaging
• audience targeting and reader reach
• social media content direction
• promotional opportunities (online and local)
• long-term marketing habits that build over time

Personalized for Ultimate Authors. Still Actionable for Every Author.

Personalized elements may include:

• audience direction based on your book’s themes and category
• positioning guidance to help your book stand out
• recommended marketing channels based on your book's reader type
• launch-focused action steps and a practical timeline
• platform-specific content and promotional direction

If you’re published with another package, you still receive a strategy-driven plan, built around proven marketing fundamentals and genre-appropriate guidance — so you have direction and next steps (not generic advice).

Why a Marketing Plan Changes Everything

Marketing gets easier when you stop trying to do everything — and start doing the right things.

A clear plan helps you:

• avoid scattered effort and wasted time
• stay consistent when life gets busy
• promote with more confidence (and less frustration)
• build a foundation you can grow with every month

How You’ll Use Your Plan

• Review your plan and identify your best next steps
• Start simple with the highest-impact actions first
• Build momentum using a repeatable routine (not random posting)
• Add services when you want faster results with professional support from Outskirts Press

What Kind of Author Is This Best For?

If you’ve ever thought…

• “I don’t know where to start.”
• “I’m not sure who my audience really is.”
• “I’m posting online but it’s not leading anywhere.”
• “I want a real plan — not a bunch of disconnected tips.”

…this was built for you.

Frequently Asked Questions

Is this really free?

Yes. Outskirts Press provides a free Book Marketing Plan for our authors.

When do I get my marketing plan?

After you’ve reviewed your first proof file, you’ll receive your Book Marketing Plan. Authors publishing with the Ultimate Publishing Package may also schedule a complimentary 30-minute consultation to review their plan and discuss next steps.

Do I need social media to market my book?

Not necessarily — but it can be helpful. Your plan will help you decide which channels make sense for your goals and comfort level.

What if I want more hands-on help implementing the plan?

If you’d like more support, Outskirts Press offers optional marketing services to help you execute specific strategies with professional guidance.

Ready for a Clear Marketing Roadmap?

Your book deserves more than “post and hope.” With a plan, you’ll know what to do next — and how to build momentum over time.

Talk to your Publishing Consultant to learn what’s included with your package and how your free marketing plan supports your book's success.