Tracy Myers is a car dealership owner, author, speaker and entrepreneur. He recently celebrated the opening of his newest business, The Celebrity Academy in Charlotte, NC. The Academy teaches professionals, entrepreneurs and business owners how to get noticed, gain instant credibility, make millions and dominate their competition by building their celebrity expert status. Following these principles have helped Tracy gain enormous success at his own dealership, Frank Myers Auto Maxx. It was recently recognized as the Number One Small Businesses in NC by Business Leader Magazine, one of the top three dealerships to work for in the country by The Dealer Business Journal, and one of the Top 22 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine. He graduated from the Certified Master Dealer program at Northwood University and was the youngest person to receive the National Quality Dealer Of The Year award, which is the highest obtainable honor in the used car industry. He has provided guest commentary on the FOX Business Network and has also been featured on NBC, ABC, CBS & FOX affiliates across the country. He has also appeared on stages from coast to coast and is the author of several books, including the #1 best-seller Uncle Frank ‘Sez’ and YOU Are The Brand, Stupid! Tracy and his wife Lorna have made their home in Lewisville, NC with their 2 children Maddie and Presley. He is a Christian Business Owner whose goal is to run his business “By the Book”.
YOU Are The Brand, Stupid!
How To Get Noticed, Gain Instant Credibility, Make Millions And Dominate Your Competition By Building Your Celebrity Expert Status
by Tracy E. Myers, CMD
YOU Are The Brand, Stupid!
How To Get Noticed, Gain Instant Credibility, Make Millions And Dominate Your Competition By Building Your Celebrity Expert Status
by Tracy E. Myers, CMD
Published Jul 27, 2011
121 Pages
Genre: BUSINESS & ECONOMICS / Marketing / General
Book Details
Discover the Insider’s Secrets to Boosting Sales, Brand Awareness, and Credibility by Becoming a Sought-After Industry Expert
Forget the high-priced publicist. YOU Are the Brand, Stupid is your insider’s playbook for gaining priceless publicity and increased sales—all by leveraging your greatest resource: YOU! In this easy-to-follow, step-by-step guide, you’ll learn how you can establish yourself as a respected expert in your market. Whether you own your own business or work for someone else, this invaluable status can take your career and business to the next level. You’ll discover how to: • Become the media’s go-to expert in your industry, gaining prestige and exposure for free • Effectively harness social-media tools like Facebook and Twitter to boost your bottom line • Put on fun events that will have people clamoring to buy your product or service—and might even make the evening news • Get all-important sales leads by producing compelling marketing material people actually want • Avoid the top mistakes businesspeople make when trying to market their business • Use 10 brand-building strategies to turn your ordinary business into an extraordinarily forceful brand experience • Much, much more! Positioning yourself as an industry expert is easier than you think, and it is simply the fastest, best, and easiest way of creating a successful, highly profitable business or career in any field—if you follow the right process. YOU Are the Brand, Stupid! is packed with case studies, real-life examples, and tools you can start using right now to win more customers and higher sales.