Everyone has heard the following: People like to buy - People hate being sold or being forced to buy - People buy from people that they like and trust.
Therefore, it stands to reason that if you are the person your clients trust they will buy from you without you having to sell them anything. How then do you become the trusted advisor to your clients? How do you establish and maintain long-term relationships? This book reveals the best kept secrets of successful relationship selling and is a must-read for every consultant and sales professional.
Although, if you are looking for a well-structured book with information delivered in precise (in other words dry and boring) format, this may not be the best book for you. However, if you are looking for an abundance of relevant information interspersed with over almost a quarter century of real-life experiences both good and bad narrated with a lot of passion and caring, you will find this book stimulating and insightful.
Prior to founding Uchil, LLC, Dr. Uchil spent over nineteen years in a variety of senior management roles for several large corporations. Dr. Uchil is an accomplished, results-driven executive with a proven track record of building and growing professional service organizations and demonstrated career success. In addition to his PhD, he also holds an MBA, and BSEE. Dr. Uchil also serves as a senior staff officer in the US Coast Guard Auxiliary.