Professional football quarterbacks all possess the ability to break down the details and objectives of every play, and then intelligently dissect them to make the necessary adjustments while in the comfortable confines of the film room. However, the only thing that actually matters is what decisions he makes on third and eleven, the team down by five points, less than two minutes remaining on the clock, and an all-pro linebacker closing in from the back side. How does he respond when he is actually facing the pressures of game conditions? Philosophically knowing how to play the game makes for insightful discussions, but successfully playing the game is the only way to win...
After two decades in corporate America, Brian Keith Jones was unexpectedly presented with the opportunity to do what most business managers claim that they would like to do-become a business owner. It was soon apparent that his experience, world-class education, and "traditional" business skills were not going to cut it in the reality of running his own business. What his skill set lacked was common sense. "Over the first six months," Jones writes, "I managed to clear away much of the smoke from the organization, divorced myself from all of the common knowledge I had once held so dear, and learned more about managing a business in that short span than in the previous twenty years." In The Full Contact Rules for Business, Jones challenges some of the most accepted habits found in the corporate world and takes the unorthodox approach of testing their validity against the world of a professional football team. In this context, routine actions suddenly appear questionable, while others are revealed as ridiculous.
The Full Contact Rules for Business addresses those essential elements that formal education has long sense left behind, and the corporate world has replaced with programs and philosophies peddled by those that have confused management with an overly self-righteous sermon. The objective is to help protect you from becoming so entangled in the chaos of the typical working day in our increasingly frantic world, that you don’t do something stupid. Or, more likely, overlook the obvious, and in turn, do lasting damage to your organization. More times than not, it’s not the strategic or analytical blunders that doom organizations to failure, but the small, seemingly obvious oversights, that lead to frustratingly poor results, or even failure. In truth, they aren’t small parts of your business, just ordinary. At its foundation, the objective of this book is to encourage you to continually take a step back and ask the question, ‘can anyone explain why are we doing this?’
About Brian Keith Jones
Brian Keith Jones will have you casting away your presuppositions for how to manage a company and have you putting on your helmet and pads, ready to take on the full contact world of modern business.
Professional football quarterbacks all possess the ability to break down the details and objectives of every play, and then intelligently dissect them to make the necessary adjustments while in the comfortable confines of the film room. However, the only thing that actually matters is what decisions he makes on third and eleven, the team down by five points, less than two minutes remaining on the clock, and an all-pro linebacker closing in from the back side. How does he respond when he is actually facing the pressures of game conditions? Philosophically knowing how to play the game makes for insightful discussions, but successfully playing the game is the only way to win...
Brian Keith Jones will have you casting away your presuppositions for how to manage a company and have you putting on your helmet and pads, ready to take on the full contact world of modern business.