You're ready to take that risk (or you've already started). You know the odds are stacked against you, and you're looking for some moral support. You want to know how others have dealt with the first difficult years of owning their own retail business, their own "cute little store." Many books tell you how to start a business, but not many deal with what happens right after you've made that leap. Cute Little Store tells you about all the little pitfalls that happen along the way, and how to not let those pitfalls get in the way of your success. Cute Little Store gives you insights into:
How to deal with leasing and landlords
How to hire, retain, and treat your employees
How to deal with crazy customers, mean customers, and how to appreciate those customers who make your business worthwhile
How to prepare for disaster
How to know who "the competition" is, why you should care, and how you can deal with it
How to market and advertise your business and unleash your creativity
How to survive those first two years, from business planning and organization to handling everyday crises
What techniques you can use to relieve your stress and keep yourself sane
Adeena Mignogna quit her engineering career in 2002 to follow her entrepreneurial dream. With a strong desire to try the entreprenurial way of life, she decided to open up a retail store, The Pot & Bead, a contemporary paint-your-own pottery studio located in Ashburn, Virginia. Her “cute little store” is doing well.
You're ready to take that risk (or you've already started). You know the odds are stacked against you, and you're looking for some moral support. You want to know how others have dealt with the first difficult years of owning their own retail business, their own "cute little store." Many books tell you how to start a business, but not many deal with what happens right after you've made that leap. Cute Little Store tells you about all the little pitfalls that happen along the way, and how to not let those pitfalls get in the way of your success.
Adeena Mignogna quit her engineering career in 2002 to follow her entrepreneurial dream. With a strong desire to try the entreprenurial way of life, she decided to open up a retail store, The Pot & Bead, a contemporary paint-your-own pottery studio located in Ashburn, Virginia. Her “cute little store” is doing well.