Promotions and discounts cannot be combined with any other offers, discounts, or promotions. The author's pricing plan determines the book's trade discount, which helps determine distribution. The author can set the trade discount from 0% - 55%. The higher the trade discount, the more distribution opportunities become available from the channels above. Wholesalers and retailers are not obligated to carry/stock/order all books. For instance, the book's content and subject matter play a very large role in some retailer's (like Target's) opinion of it. We have no control over a retailer's decision to carry/list/stock your book. Most retailers base their decision to stock/carry/order a book based upon three factors: Trade discount, returnability, and the book's overall strength/content.
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Simply put, it is the best value in publishing.
