TOP TIPS FOR SELLING MORE BOOKS - A 5 Part Series

Tip #5

Use ebooks to help promote and sell your paperback or hardback edition.

Think of e-books as a teaser. With a lower purchase price and more immediate gratification, many people are inclined to give an e-book a try when they might pass on a traditional paperback. Furthermore, if they like the e-book, 80% of people end up purchasing the "real" book, too!

There are three schools of thought concerning the way in which e-books should be sold.

1 - Some believe that e-books should have a very low purchase price, somewhere in the neighborhood of $3.00 for the entire book.

2 - Other believe that e-books should only contain excerpts, or sample chapters of the full book, and that they should be provided for free.

3 - Still others believe that e-books best serve their purpose when the entire e-book is given away. This encourages word of mouth about the author and the book, which in turn helps support additional book sales and really shows dividends when a subsequent book is published by the same author.

Whichever course you follow, there is little doubt that e-books are beneficial to your promotion efforts. If you don't yet have an e-book, what are you waiting for?

If you missed last week's tip, click here.