“I use The Political Campaign Desk Reference as the basic text in my courses on political campaigning. It’s a practical guide that helps my students understand how a winning political campaign is put together. I’m sure many of them will continue to use it after they graduate and start running campaigns of their own.”
— Terry Grundy, University of Cincinnati
“Urban Lobbying” courses in the School of Planning
“With instruction on how to form the backbone of a strong campaign and how to plan to win, this is the book you don’t want your opponent to have. The chapter on fundraising alone will make this book an excellent investment for any candidate or organization.”
— Michael P. McNamara, Author
Michael McNamara has been running campaigns for over 13 years. Few consultants have the breadth and depth of experience he has that includes local issue experience, liquor options for local businesses, municipal elections, county elections, state legislative races and Congressional campaigns. McNamara has also successfully run tough campaigns that include write-in candidates, unseating popular incumbents and retaining seats held by embattled incumbents. The author is a partner in the firm Strategic Advantage Consulting, LLC and a member of the American Association of Political Consultants and the American Political Science Association. Michael McNamara resides in Ohio where he works on both the policy as well as the political side of elected office.